Why is this model considered a "funnel"?

[rabhasan018542]

t is very similar to it, as the number of people decreases with each new step. Let's give an example:

10,000 people entered the website. Of course, they will not all place an order or perform the target action. If that happened, you would become a millionaire, and the funnel would no longer be called a funnel, but that does not happen.

Some users will show interest in the offer. It will be a small part - at best 50%. People drop out for various reasons: some gambling database malaysia are not delighted with the design of the site and its usability, some did not understand the information, and some are simply not your target client.

Of all the visitors, only 2,000 wanted to buy something, and that’s already not bad, but the rest didn’t move from the “Interest” point!

But there is little desire, and the target action is performed by an even smaller number; for example, only 400 clients will make a purchase.

The transitions from one stage to another are also not isolated, like states on a map. Users perform many small actions in parallel: