How does it work?

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Through a pixel added to the website. Its function is to anonymously capture data about visitors and their actions on the site (which pages they view, how long they spend, where they click, etc.).

All of these interactions are tracked through a piece of code in your browser called a cookie . Once a user leaves your website, these cookies will follow them across different websites and search engines, monitoring their actions and collecting data.

This data is used to create engagement-based audiences, which are gambling database korea then targeted with ads to encourage them to revisit your page and complete the conversion.

Example

You own a backpack company and a user visits your brand's website. They start browsing, but leave without taking any action.
While on Facebook and Instagram, you see ads from the brand showing you a backpack you love. On Google, you see an ad with a discount coupon for that backpack. Note that this ad only appears to people who have visited the "backpack company" and interacted with it.
The discount convinces the user, who ultimately purchases the backpack.