Yandex.Direct rules allow advertising medical services in search and in YAN. The following text is automatically added under the ads: “There are contraindications. Consult a doctor” — regardless of what service is advertised.
If you want to run image ads, video ads, or display campaigns, you'll need to add this disclaimer yourself.
Prohibitions and restrictions for advertising medical services in Yandex.Direct:
It is prohibited to advertise abortions . Therefore, you will not find direct advertising in the search:
Advertisements for medical services gambling database hong kong provided online/remotely are placed with restrictions . This includes specialist consultations by phone/Internet. Advertisements on this topic cannot be launched in the smart banner or dynamic ad format.
General requirements for advertising medical services:
The text of the advertisement must not mislead users. For example, it is forbidden to refer to cases of recovery of seriously ill people, guarantee the complete harmlessness of the advertised service, etc.
Advertisements may not contain links to treatment results for diseases that are incurable or difficult to treat.
Documents are required to pass moderation. Medical centers or private specialists provide a copy of the license, a network of clinics - a letter of guarantee. Here are the rules for writing a letter .
Requirements for medical ads in Yandex.Direct
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