Becoming an A/B Testing Expert by Ton Wesseling (CXL)

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In digital marketing, A/B testing provides a scientific approach to comparing different marketing elements. This approach is crucial for optimizing conversions, as it reveals which version of a marketing message, design, or call to action is most successful in compelling the audience to take the desired action, thereby improving the conversion rate.

This course provides a better understanding of various aspects, but lacks a training program that allows theory to be put into practice.

This is the agenda:

identification of areas for conducting experiments,
formulation of data and hypotheses based on psychology,
design A/B tests,
the weather,
measurement and tracking of conversion data,
making significant deductions,
scaling tests in digital marketing.
Duration: 6 hours

Certificate of completion of studies: Yes

Course on how to perform A/B testing for digital marketing

9. Mobile Marketing, Optimization chinese overseas europe data Tactics, and Analytics Course from the University of California
The course is available on Coursera, one of the leading online learning and educational platforms. The role of mobile optimization in digital marketing is to adapt website content, design, and structure to mobile platforms, thereby improving user engagement and conversion potential. This is increasingly important today, as mobile usage is rapidly increasing.

This CRO course covers:

fundamentals of a mobile marketing strategy,
Tips on how to increase sales by improving customer UX in mobile apps,
website optimization.