The cost for the company is higher than the salary of the individual professional;
Outsourcing as the optimal choice to optimize costs and access expert specialist skills;
The importance of considering coordination costs, in addition to the monthly fee .
Looking at the phenomenon from above, a B2B digital marketing project is the set of many components that must work synergistically, including:
excellent strategic planning;
effective, synergic and coherent operational marketing with the needs of the company's interlocutor or interlocutors (buyer persona);
automation and personalization of the journey within multiple touchpoints.
In this deliberately simplified context, hiring a marketing automation specialist or, in any case, being able to take advantage of his skills is essential.
The centrality of the marketing automation specialist
Before getting to the costs and other considerations of economic opportunity, it is appropriate to ask why hiring a marketing automation specialist is essential for a company that operates in B2B and wants to gain a competitive advantage in natively challenging markets.
First of all, contrary to what the job title might literally convey, this figure is not only responsible for the implementation and management of automations, but has an equally crucial strategic value since it defines the automation strategy , on which the level of customization that the company is able to provide to its leads depends and, consequently, has a decisive weight on the results of the entire project.
The marketing automation specialist is therefore required to have a canada telegram mobile Phone Number list solid technical knowledge of automation platforms and related tools , such as CRM and social media and email marketing tools. Even more fundamental is an almost impeccable knowledge of the customer journey and the dynamics of customer behavior, without which they could not personalize messages , automate their sharing and contribute significantly to the quality of the experience.
Hiring a Marketing Automation Manager: Offer and Average Salary
Hiring a marketing automation specialist is the first strategy adopted by companies that already have a structured marketing division . However, there are some elements to take into account.
First of all, since the demand is very high, the offer cannot easily satisfy it, especially in relation to experienced figures, who can immediately make a difference within complex projects.
It is also important to underline that hiring a marketing automation specialist alone may not be enough. The success of projects and campaigns is given by the availability of a complete and synergic specialist team, able to cover all phases of the marketing project , including copywriters, content specialists, SEO specialists, social media managers and many others, in addition of course to the figures focused more on strategic definition.
So let's talk about costs. According to Glassdoor , the average salary of a marketing automation specialist in Italy is around €29,115/year , with a range that goes from €20,000 for junior figures up to €35,000. The data is not comparable to that coming, for example, from the American market (which however has different dy
