In fact, often the trademarks that you want to register are composed of words that are too generic and therefore lack the ability to differentiate the trademark.
Often, consulting with an IP expert helps to clarify Portugal Phone Numbers these concepts and to understand the legal importance of a truly distinctive trademark.
What are the risks that could compromise the value of the brand?
The lack of attention for our brand is the biggest problem there could be.
This can occur, in principle, in two cases:
Failure to use the brand
Failure to counter actions detrimental to the brand
The first case may seem absurd but, from experience, I can say that it happens much more often than you might think.
Many trademarks are registered in anticipation of the launch of a business, a product, a service that perhaps never happens.
While it is true that a trademark registration is valid for 10 years, if the trademark is not used that registration loses value.
The second case occurs when other, unauthorized subjects use our trademark or a similar trademark. If we never act with actions aimed at repressing and discouraging these activities, we could have the so-called "vulgarization" of the trademark with the consequent loss of all rights to it.
What practical tips can you suggest to protect the brand online?
To effectively protect your brand, as mentioned, the first step is registration at national, European or international level.
The techniques can be various but I can say that a check at the competent bodies for the registration of trademarks such as the Euipo to verify the deposits of other brands is something absolutely necessary.
The analysis of the various deposits must also be done in relation to similar trademarks or even just similar to the one we have registered.
Then I recommend periodically checking the registered domains, the accounts on the various social networks and also doing searches with incognito browsing of the keywords similar to the name of our brand.
As soon as we find something that we are not convinced by and could damage our brand, we must act promptly to avoid reputational damage , customer diversion or even just the loss of traffic.
Conclusions
A brand becomes truly important when it has something to defend and carefully guard .
Either we let our brand lose its identity or we turn around and transform it into a value for ourselves and others.
And how valuable do you consider your brand?
Tags:Interviews with web experts
Alessandro Vercellotti
Alessandro Vercellotti
Digital Lawyer
Founding partner of the Legal for Digita
