Buy the book PRIM
The book is primarily a photographic expedition into finland telemarketing the fascinating world of PRIM watches. Over the past decades, photographer David Kraus has collected the most extensive photographic documentation of the PRIM brand through hundreds of trips and searches in many archives and private collections. "We want to guide the reader through the most extensive catalog of precisely prepared photographs, on which both the author and many other collaborators spent thousands of hours: retouching, color adjustments and preparation for printing. The exceptional collection of photographs is being published on the 75th anniversary of the brand's founding, and we firmly believe that our work will bring a new perspective on the Czech watchmaking tradition associated with this brand," says Radek Váňa, the book's publisher.
David Kraus is a professional photographer, specializing in portrait and advertising photography, a watch lover and the author of the picture part of the book. He is also the author of the book Stroj času – Hodinky Prim v portetěch David Kraus. And co-author of the picture part of the books: Zdeněk Martínek, dějiny Českoslovakského hodinářského průsť I a II; Libor Hovorka – Hodinky Prim 1954–1994; Libor Hovorka – Primky; Libor Hovorka – Prim Orlík; Jan Králík – Prima Čas
Author's word
" This book was almost nineteen years in the making. And it took exactly that long for the right circumstances to come together for it to be completed and printed. I received a PRIM watch as a seven-year-old boy. It was my first glimpse into the adult world, where time plays a role more than anything else. I proudly wore my first Primky for almost the entire elementary school and was later replaced by a digital Primky, which I wore until 1986. That was my last watch made in Czechoslovakia for a long time. Time flew by and I focused first on reportage and later on portrait photography and had no time for anything else.
