Personal Profile vs Company Page: Which Works Better for Lead Generation on Linkedin?
It is necessary to make a premise: Linkedin works better when it comes to promoting relationships between humans . The features available for personal profiles are more numerous and leave more space for interactions, while company pages are a tool more suited to unilateral institutional communication. But above all, users prefer relationships with other people , rather than with companies. Does this mean that we have to give up having a page dedicated to the company on the social network? Absolutely not: a successful strategy that aims at lead generation on Linkedin will have its declination in the company profile as well as in the personal profiles of some selected people within the company.
Linkedin lead generation: the use of the company profile
Being present on Linkedin is a way to affirm your presence and an essential step to improve brand awareness. The pages of the social network are indexed on Google : using the description intelligently, inserting relevant keywords, helps to obtain a good positioning among the search engine results. But what possibilities do we have available to generate leads through a company page?
