IT inbound marketing strategies , what to focus on in 2021? In the year of the pandemic, despite not being among the most impacted sectors, ICT has recorded a decline which, according to Gartner's forecasts , will however turn into growth again in the year just begun. The major changes in the way of working and doing business that we have witnessed in 2020 make new investments in digital transformation necessary for companies (IT infrastructure, cloud, data centers, virtual reality, etc.). For a company in the tech sector, it is therefore the right time to identify those levers that will allow it to obtain a competitive advantage over its competitors.
There are very few historic brands that can count on the strength of a name that is now belgium telegram datarecognized by the public. Most IT companies have to fight every day to stand out among competitors. And if you want to get away from the logic of price as the only way to differentiate yourself, marketing efforts will have to focus on highlighting the value and uniqueness of your solution . We have already talked about how to do this through an effective B2B inbound marketing strategy and in this article we will see which are the specific IT inbound marketing levers that can produce the best results in this particular period.
Inbound marketing IT: publications in specialized magazines
By following the customer journey of a B2B client, it is easy to notice how, in the vast majority of cases, they complete the first part of their “journey” independently. In the first phase, the buyer collects the information needed to make their choice. And if it is true that a company website and blog are a valuable means of spreading knowledge (and, in the meantime, obtaining new leads), it must also be considered that they are not the only source that a prospect uses to get information.
As this Gartner study shows , in fact, a good 50% of the material consulted by a B2B buyer during his research is published on third-party sites and portals . In order not to miss the opportunity to intercept this audience too, it is worth identifying some industry publications with a good level of authority to collaborate with. Publishing, in addition to articles, advertorials, successful case studies, guides or focuses on topics relevant to the target you intend to reach, is an excellent way to generate brand awareness, presenting yourself to future customers as an authoritative and competent entity in your field
