Any store that neglects to offer a newsletter to its customers is missing out on one of the easiest ways to connect with a particularly important customer segment. That's because repeat buyers are walking the walk, talking signs about companies they admire and products/services they purchase repeatedly.
In fact, you could country code +995, georgia phone numbers make this loyal group the most important subset of any company's customers. Leaving them without a high-quality, informative, and engaging newsletter is an almost incomprehensible omission in the digital age.
Harness the power of SM influencers
Do you know who the social media influencers in your niche are? If you don’t, you should. These people run websites and online forums with millions of followers around the world. Let’s say you or your customers sell plastic flip flops.
Step one is to identify several social media influencers who regularly promote trendy shoes, beachwear, cheap clothing, and personal items. You can connect with influencers in a number of ways, but most often it involves sending them free samples of your products and asking for their feedback.
Social Media Influencers
Meeting with influential online social media stars is a free way to get your company's name and products in front of a large audience and readership. Influencers can also include surveys as part of your company's social media marketing strategy. The ability to survey your target market can provide valuable insights.
Invest in great, relevant content
To conduct an experiment, we examine five leading websites within a given product or service category. We assume that each of them has their own blog.
Read one or two random articles on five sites, with the intent of measuring overall quality. Chances are, a successful company will have a blog with better content than one with poor content. This isn't a surefire way to generate leads overnight, but it is one that works exceptionally well over the long term.
Spend time and money creating great, engaging content and you will see your site views increase exponentially. And when that happens, you will get more opt-ins, more direct purchases and ultimately, happier buyers.
Focus on CTA
One of the last paragraphs in your email marketing message is usually your CTA ( call to action ). It may be just a few words or a few sentences, but it is incredibly important for lead generation.
Most consumers need to be asked to make a purchase directly. Deep down in the human psyche, there is a strict rule about not taking any action without being informed.
When someone first views your website, online ad, or email message, be sure to create a concise and carefully worded CTA that directly invites them to take a specific action.
And keep in mind that the action isn’t always a purchase. Sometimes it’s just a “click here to learn more” (and opt in to their email list), or a “check out our current discounted items” (moving those items to the next level of the sales funnel), or a “see if you qualify for free shipping” (to give them one more incentive before closing the deal).
