What's hot this summer and who are the biggest names in fashion this season? It's an especially exciting time in the fashion industry as there seems to be constant disruption and turnover sweeping through the industry.
According to the Pantone importance of telemarketing lists in business Color Institute , a trend forecaster and consultancy, designers are reacting to the trend by naming more colour variants in their collections. Vibrant and bold shades, but also new neutrals and more pastels, define the latest summer trends.
At this point, you might be starting to wonder what fashion trends have to do with your email marketing campaign.
Let me explain. As a marketer, you should always be looking for ways to maintain and increase your competitive position.
To do this, you need to be aware of trends and what better place to look for what's trending than the catwalk. Fashion trends can always give you a clue as to what's popular at the moment and this summer there has been a lot of inspiration coming from the catwalk.
According to a 2015 study by Microsoft , the average consumer attention span has dropped to eight seconds. So, keep in mind that on average, a reader spends eight seconds on your email once it’s opened. Given that small time frame, it’s your job to capture your reader’s attention with all the tools at your disposal.
Initially, what will capture your reader’s attention are the visual elements, such as the layout, images, and of course, the color. In most cases, it is the color scheme, in particular, that is the deciding factor of whether your reader will engage with your content or lose interest and bounce.
Understanding how colors affect a person’s disposition toward your content is crucial to the success of your email marketing strategy.
With the hot summer days approaching, warmer, brighter tones and more color are becoming more popular. This season can present a great opportunity to introduce bold colors into your email designs with a summer-inspired color palette.
