Has Helped Fine-tune The

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Having Worked With Every Level Of Businesses, From The C-suite To The Content Practitioners, Tca (Cmi’s Consulting Arm) Range Of Best Practices (Efficient Workflows, Great Teamwork, And Process Excellence) And Heard About The Worst (Abysmal Technology Implementations, Lack Of Strategy, And Zero Governance) In About Every Industry And Company Size.

Across These Engagements, The Common Lesson Is This: The Hardest Part croatia phone number resource Of A Successful Content Strategy Is The Change Management Necessary To Bring New Team Charters, Standards, Processes, Workflows, Measurements, And Coordination To Content. And No Client Has Ever Claimed They Were A Rock Star In Change Management.



It’s Not As If Content Teams Can Step Back And Say, “while We Sort Out All These New Changes Across Business Lines, Can Y’all Just Hold Up On New Content Requests?” No. New Content And Marketing Operations Approaches Must Be Phased In Over Time. And, Because Change Is Hard, It’s Exceedingly Easy To Fall Back Into Old Habits.