As outlined in a new holiday shopping report from NPD Group, the average customer will spend around $700 on holiday gifts this year. Similarly, separate research from Adobe Analytics predicts that the average U.S. online shopping spend will be $124.1 billion during the holiday season, and in fact, most customers plan to spend 57% of their budgets on online shopping.
No matter what size hong kong consumer mobile number list your brand or business is, this means an opportunity to boost sales.
What makes you different from the other millions of businesses waiting for attention?
To differentiate yourself from your competitors, you need to avoid being too salesy and putting too much pressure on your customers. The best way to do this is to start by increasing the level of engagement to first attract customers’ attention to your business.
The good news? With the rise of e-commerce, there's no need to waste your marketing budget on media, product placement, outdoor billboards, etc.
Today, online shopping offers customers an easy way to discover and purchase items: 96% of US customers have made an online purchase in their lifetime and 51% of Americans prefer to shop online in 2018.
Therefore, sending email newsletters is the perfect way to connect with customers, communicate new ideas and events to subscribers who are interested in your product, and thus promote your brand. Moreover, at the same time, email newsletters can boost engagement towards your brand.
