Knowing how to create a good email is one thing. Knowing how to craft an effective email marketing strategy is another. It’s how you connect with your audience, drive sales, and build a community around your brand. The key to a successful email marketing campaign is to optimize every element, from the subject line to the content and CTAs.
Use a free email marketing platform like the one we offer at Brevo to do all the hard work for you. Segment subscribers so you send only the most relevant content; A/B test emails to determine what elements perform best; and build out trigger-based campaigns that are highly personalized.Marketing automation is a lifesaver for time-strapped teams. This article will cover some of the most effective marketing automation examples to win back hours.
You probably already know what marketing automation is, as well as its main benefits. In sum, marketing automation refers to the use of technology to streamline marketing processes. It can bahrain telephone number data help you scale your efforts, strengthen customer relationships, and drive conversions.
However, you may still be wondering what marketing automation looks like concretely. Here are a few examples of marketing automation workflows for your marketing strategy.
Welcome email
Onboarding email series
Cross-selling or upselling
Abandoned cart emails
Post-purchase emails
Surveys or feedback requests
VIP offers
Re-engagement campaigns
Product updates or launches
Gated content
Why use marketing automation
Marketing automation benefits the entire customer journey — from lead nurturing all the way to customer retention. Here are a few reasons why you should have a marketing automation strategy.
Save time and effort
Marketing automation lets you streamline repetitive tasks. This includes sending automated email campaigns, updating customer data, and segmenting email lists.
Simply set up the workflows in your marketing automation platform. From there, you’ll be able to send relevant content to your target audience without any added effort. This frees up your marketing team to work on other tasks.
