CEO and Project Manager
August 2, 2016
Every good hotelier should put themselves in their customers’ shoes. There is nothing more frustrating than receiving an unsolicited promotional ad while planning your trip. In today’s fast-paced digital landscape, it’s easy to ignore unsolicited messages by closing a page or pop-up ad. Travelers are taking control of their searches, and they know how to avoid distractions that keep them on track with their search and decision-making.
Enter content marketing; a new buzzword for an old term. Content marketing is the art of telling stories, to the right people, at the right time, through the right channels. It’s the art of communicating with your ideal guests, without selling to them directly. And it works.
Content Marketing, as a whole, is germany email address exploding across all industries, including lodging. It’s no longer enough to list your property’s features on a website and wait for bookings to come in. Travelers are hungry for content that will help them make a purchasing decision. They’re looking for your story, your value, and how you’re going to make their travel experience memorable.
Not convinced? Check out these statistics we pulled from the eBook, “ Content Marketing 101 for Hoteliers .”
On an average day:
144 billion emails sent (Mashable, 2012)
3.5 billion Google searches (InternetLiveStats, 2015)
500 million tweets (Twitter, 2015)
350 million photos posted on Facebook (Techcrunch, 2013)
70 million photos posted on Instagram (Instagram, 2015)
165 thousand new contributions to TripAdvisor (TripAdvisor, 2015)
144 thousand hours of video published on YouTube (YouTube, 2015)
70% of people prefer to learn about a company through articles rather than ads (DemandMetric, 2015)
68% of people say they are more likely to book a hotel after watching a video about it (SoftwareAdvice, 2014)
Content Marketing costs 62% less than traditional advertising and generates 3 times more leads (DemandMetric,
