There's a lot you can learn from a landing page, if it's set up correctly: who visited the page, where they came from, and what they did once they landed on it. This key information allows you to create your “ target audience ” and offer them better-segmented marketing germany consumer mobile number list content. It also helps you better qualify visitors, and narrow down the focus on those who are most interested in your products or services.
To achieve all this, you need your landing page to contain the key elements. Do you want to know what they are? These are the 5 elements you need to pay attention to in order for your landing page to be a success.
1. The header
The first question a prospect will ask when they land on your page is, why am I here? You need to be able to convey value and purpose right away, and you need to do all of that through a great headline.
Think of your page header as the title of a blog. It should clearly and concisely tell visitors what they can expect to find there. An image in the header can even help you establish a connection to your brand and idea even further. To maintain consistency, make sure that both the landing page and the guide or resource you're offering them in exchange for signing up maintain the same consistent brand image.
2. The copy
Again, conciseness is key. Your page's copy should be descriptive, short and concise, and should also be directly related to the ad text that led the visitor to click through.
If your landing page is the “gateway” to downloading a how-to guide, use the body copy to present the problem the guide helps solve, then list the specific topics the guide will cover in a checklist. These little clues help the visitor find value in the content you’re offering, while also providing the transparency and authenticity that all copy should have.
3. The registration form
The form on a landing page is crucial. If you offer valuable content without asking for registration in return, you are missing out on a golden opportunity to grow your contact list.
Once you have your visitors’ contact information, you can start sending them more targeted content. The information you request in the form depends on your needs, but at the very least, ask for their name and email address. Don’t forget to offer an option for them to subscribe to your newsletter right away. Other types of information you can request might include their marketing budget (or budget for any services you offer), their job title, company name and size, and the city they’re located in. All of this information helps you better segment your lists and send more useful content to your contacts.
