We were wrong.
Now we know you need warm outreach. A combination of outreach and LinkedIn strategy.
Warm outreach definition
By definition, warm outreach refers to a strategy in which you let your leads know you before you initiate contact with them.
The strategy of building an audience at scale to attract leads and convert them into paying customers using outbound.
Warm outreach requires your leads to be familiar with you before your first contact.
How can this be done?
One way to warm up your leads is to establish yourself as a thought leader. In other words, build your brand, so others see you are someone trustworthy who knows what to do and how to do it.
You can establish your personal brand on LinkedIn, for example, by posting regularly and engaging with others.
Other warm outreach methods include your leads signing up for turkey phone number list your newsletter voluntarily or connecting at a live event. But today we will focus on building your brand on LinkedIn and how it will help you warm up your leads.
With warm outreach, you will successfully reach people who are already interested in your product or service, since you can pick leads from the list of people who engaged with your posts.
Btw, this can be done with Taplio’s lead generation tool.
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Taking all this into account, warm outreach is accomplished with a combination of a well-thought-out LinkedIn strategy and carefully crafted emails and sequences.
Bear in mind, that warm outreach still requires highly personalized emails.
Cold outreach vs warm
Cold outreach is the strategy in which you reach out to your leads or potential clients without them having heard from you beforehand.
In cold outreach, you reach out to your leads making that the first contact.
Cold outreach requires you to build a relationship with your leads from scratch. In this process, you need to establish trust from the get-go to prove to your leads that you are the right solution to their problem.
Although this method has proved useful, many leads will just hit that delete button just because they’ve never heard of you. Doesn’t matter how good your email is.
However, if you get an email from Jeff Bezos himself, we can almost guarantee you’re going to open that email without so much as glancing at the subject line. Because it’s irrelevant. Someone who you trust and you consider a valuable resource is contacting you directly.
Do you see what we mean?
With a cold lead strategy, your process could look something like this:
Whereas, by establishing trust and reaching previously interested people, you will increase your chances, and your numbers could look like so:
With warm outreach, you can increase your conversion rate to 15%, as shown in the image below.
Benefits of warm outreach
Leading a warm outreach strategy has one main goal: to increase your sales and revenue.
And the benefits it offers to reach this goal are numerous.
Built-in social proof
By establishing yourself as a LinkedIn (or any other social media) presence, you don’t have to include a large portfolio of all of your skills and accomplishments.
50% of your leads may already know who you are and the other 50% simply have to click on the link to your profile and be redirected to your profile, where they will see just how valuable you are to them.
No need to work so hard on building trust
You will no longer have to spend countless emails proving that you’re a valuable resource. They will know.
Trust is the basis of any business relationship. You cannot get your leads to take a leap of faith and invest in you based on words alone.
