Jesus Cardenas
May 3, 22 | 7 min read
What is political inbound marketing? [Advantages + Examples]
Reading time: 6 minutes
Political inbound marketing refers to all those marketing initiatives that aim to attract people to a certain political philosophy or campaign through content or events.
Obviously, this is a combination of Inbound syria email address Marketing and Political Marketing and it is the key that multiple strategists in this segment have used to generate online and offline communication processes with voters around the world.
Do you want to learn more about political inbound marketing and how to use it in practice?
By reading this content you will learn:
What is Political Inbound Marketing?
How does Attraction Marketing work in the political context?
Advantages of using this strategy
3 examples of Political Inbound Marketing
What is Political Inbound Marketing?
A priori one might think that this methodology, since it contains the word "inbound" in its name, refers to a Digital Marketing strategy .
However, unlike other actions such as SEO or SEM, political Inbound Marketing is based on the union of various techniques and mechanisms to attract potential voters to content or events that promote interaction and create relationships between people and a political organization.
Main features of political inbound marketing
The inbound methodology applied within the political context essentially focuses on the creation of strategies that create links between political parties and organizations and voters, in order to gain their trust and transmit the main message organically.
Being an initiative focused on this mentioned principle, the opportunity is obtained to create content that is capable of informing, entertaining and adding value that provides real solutions to the life of the common citizen.
Furthermore, by being based on the inbound methodology, the creation of long-lasting, transcendental and quality relationships is guaranteed, which not only produce results during a period, but also extend for years.
How does Attraction Marketing work in the political context?
Political Inbound Marketing, like any other Digital Marketing strategy, has phases or processes that allow actions to be carried out that attract the people that the organization wants.
Each of these stages involves a series of short- and medium-term initiatives and objectives that lead to the following:
Attracting potential voters
Through planning of online and offline actions, the organization uses the principles of Inbound to carry out communication actions that, instead of going after voters, facilitate their attraction to social networks, websites, blogs or even events.
The main characteristic of this phase is based on the generation of materials that provide value to the campaign and clearly transmit the entity's message with the aim of producing engagement in the buyer persona.
Voter conversion
Using various resources and tools, such as the sales funnel, a political organization can take potential voters through nurturing stages until they are finally converted into electoral results.
This can be done in various ways, such as email marketing campaigns , public meetings, social events, among others, which end with a registration in the political party's database and is reflected in the voting booths.
Sale
Yes, in political Inbound Marketing there is also the figure of sales: in this case, the sale translates into quality content, management or services that make the lives of voters easier.
This way, you will know that the strategy is generating followers for the political campaign and that it will ultimately be reflected during the electoral events.
