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Portal da Queixa, the largest social network for consumers in Portugal , has joined forces with the European Union to raise awareness of online consumer rights. The aim of the #YourEUright initiative is to ensure consumer safety and rights, empowering them to make online choices that maximize their well-being. “ As a European citizen, when purchasing goods and services within the EU, benefit from your consumer rights, both online and offline ,” is the overall message of the campaign .
During 2020, the European Commission will develop a series of concerted actions france email list between ten countries ( Denmark, Spain , Slovenia , Portugal , Italy , Croatia , Cyprus, Greece, Romania and Bulgaria ), which aim to clarify online consumers about their rights .
In Portugal, the awareness campaign is now available at the actions will mainly focus on publicizing three consumer rights: Changing bank vs. changing bank. Banking Transparency ; Honest advertising ; Return in 14 days .
Pedro Lourenço (CEO of Portal Da Queixa) is the Project Ambassador in Portugal
Pedro Lourenço , CEO and founder of Portal da Queixa , was invited to be an ambassador for the #YourEUright initiative , a project that aims to help consumers know and exercise their rights when purchasing online.
“ The invitation to be an ambassador for the European Union's #YourEUright initiative , as founder of Portal da Queixa , is undoubtedly an enormous source of pride that consolidates the daily effort that the entire team dedicates to the Portuguese consumer community, with a view to facilitating their solving problems presented through our social platform. The Complaint Portal as a means of communication between brands and consumers, not only enables more agile and democratized contact, but also allows access to consumption experiences shared by hundreds of thousands of consumers, which serve as a guide and barometer of satisfaction, qualifying the market in a fair and transparent way. Therefore, we believe that it is the privileged channel for disseminating pedagogical initiatives like this, taking into account the target audience it is aimed at, as well as enabling our contribution, in an active way, to increasing the digital literacy of Portuguese consumers, enhancing confidence in considered, informed and conscious consumption ,” says Pedro Lourenço , CEO and founder of Portal da Queixa .
#YourEUright: shop smarter, more sensible and more consciously
“ Do you want to be a more empowered and aware consumer? You are in #YourEUright ”, this is one of the main messages of the European initiative. “ Regardless of where in the EU you shop, you can shop with confidence as you benefit from a strong set of consumer rights. Here we will show you the possible ways to defend these rights in the event of a dispute with a company. We will also give you information so that, when you make your purchases online, you know your rights and are aware of the precautions you should take.” , reads the information available on the #YourEUright platform .
The campaign will have a strong digital focus. The actions will focus on raising awareness of the rights of consumers who choose to purchase online within the European Union, with a focus on those aged between 18 and 35, shoppers who studies indicate are the most active.
“ We understand that the effectiveness of protecting consumer rights must be guaranteed by transmitting knowledge about their rights. Only in this way will it be possible to create a global awareness movement that guarantees the necessary proactivity to reduce risk when making a purchase decision. This learning effort must be enhanced by all stakeholders, starting with educational institutions, consumer protection bodies, non-governmental organizations and especially by sellers, who, by assuming an educational role, will be guaranteeing the trust of their customers in a transparent consumer ecosystem,” argues Pedro Lourenço .
What is the Complaint Portal?
Portal da Queixa is a technology startup that has become a national reference in consumption in Portugal. Launched in 2009, with 10 years of existence, it positions itself as the only and largest social network for consumers in Portugal. Every day, it receives 400 complaints, a total of more than 300 thousand complaints to date , presented by a community of 350 thousand users registered online.
The Portal da Queixa records, every month, 3.5 million pages visited by About Portuguese consumers , who seek on the platform to communicate directly with other consumers, brands and public entities, in addition to comparing brands based on the Satisfaction Index. More than 6 thousand brands are present on the platform .
The Portuguese recognize the service provided as an added value, as it allows you to submit a complaint anywhere, in just 3 steps and at no associated cost.
The Complaint Portal does not intervene in the relationship between consumers and brands and therefore does not carry out mediation between the parties, however, as soon as a complaint is validated, a notification is sent by email to the target brand, allowing it to be given opportunity for response and resolution.
