One of the main reasons for the eventual silence on your website is that you have not optimized it for search engines. According to Backlinko, the first result on Google receives 27.6% of all clicks , while the second page receives only 0.63%.
This shows that optimizing your website for better SEO rankings is important and tracking it is important as well, because measuring the impact of your strategies will help you understand what is working for you and what is not.
This article covers what SEO ranking is, why it's important, and nine ways to improve it.
What is SEO Ranking?
SEO (Search Engine Optimization) is the process of increasing the visibility of your website on Search Engine Results Pages.
The goal of SEO is to improve your website's ranking in the non-paid organic section of search results so you get more leads for your business without spending more.
For example, when we search for a CRM solution list of russia cell phone numbers the first two results are classified as Ads by Google and the next result is the first organic search result.
SEO Ranking - website
Why Is SEO Ranking Important?
SEO is a time-consuming process. You will need to spend a significant amount of time researching keywords, writing quality content, and tracking results. So the elephant in the room is whether it’s worth it.
Here are two key benefits that explain how SEO ranking complements your work and helps you generate better income.
1. Organic search is the main source of website traffic
Let's say you want to buy a lamp. You search for lamp on Google. Now, would you be interested in checking the third and fourth pages or buying something from the first page results?
This also applies to your target audience, so not investing in organic search rankings means less traffic to your website, which results in less revenue for your business.
2. It helps you build trust and credibility
Multiple factors contribute to building website authority in search engines like Google. SEO is one of the most important factors among all. It creates a solid foundation for a clean and effective user experience that makes the website discoverable in search results.
9 Ways to Improve Your SEO Rankings
We have identified the top nine ways to improve your search engine rankings and here they are:
1. Improve Your Page Loading Speed
Page loading is a critical factor for two reasons.
If your page speed is low, Google will identify your website and rank it higher.
It harms your visitors' experience and how they interact with your site, ultimately decreasing your traffic.
Statistics show that if a website takes more than 3 seconds to load , 40% of visitors will abandon the site and 80% will not return. But on the other hand, even a 1-second improvement in loading time can increase your website’s conversion by 7% .
So, focus on improving your site’s loading speed. Use Google’s PageSpeed Insights to check and try to get a score between 90-100.
If you get a lower score, don't stress; this tool will tell you what to do to make your site load faster.
2. Publish High-Quality Content
You’ve probably heard that content is king and critical for SEO, and why? Because the more unique, useful, and engaging your content is, the better it will rank in search engines.
This is because Google has released a new algorithm update . This algorithm update aims to help searchers find " high quality content " so that Google can reward better, more useful content written for "humans."
This means that if you have only ever created content for bots, it is time to give your old content a makeover with better and updated information.
So what is high-quality content? In short, high-quality content is content that is useful, comprehensive, educational, and relevant to the searcher's query.
Here's how to create high-quality content:
Create a unique angle when writing about any topic
No matter what you write about, make sure there is something unique about your post that is different from other content on that topic.
Use proper formatting for better readability
Formatting is an important aspect of SEO and is carefully planned to structure content in a way that search engines can easily review.
Here's how to format your content better:
Note: This is a basic structure and may differ depending on the CMS you use.
H1 tag - to tag the title
H2 and H3 tags - to differentiate subheadings
Bold text - to label certain text that is important
Italic text - to highlight examples, questions and notes
Bullet points - list the benefits of your solution
List of numbers - to list the steps the reader must follow
Follow trending topics and build a backlog of content ideas
To do this, look at what kind of content your competitors are creating, or you can also check out tools like BuzzSumo and Exploding Topics .
3. Optimize Your Images
Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase your user engagement.
This also includes tagging images with metadata so search engine crawlers can read them and understand the page content.
Some practices of image optimization include resizing images, optimizing image file names, using alt tags, and optimizing the image title. So when you upload your image, you can add more information to it by adding a title, ALT text, and description.
