For example, if you are running a blog about cars, you can divide it into categories depending on the type of fuel system - diesel, gasoline, electric cars.
Ideal Blog Site Structure
How to Create a Website Structure Properly Taking SEO into Account
Step 1: Analyze and evaluate your competitors' structure
The structure of a website is of great importance when promoting in search engines. How is the correct structure of a website built from the point of view of search engine optimization?
This simple, fast and effective method is relevant for simple, small projects. It allows you to reduce the costs of launching a site to a minimum.
How to view and evaluate the structure of a competitor's website?
Create a list of competitors (niche leaders) for analysis based on the main keywords.
Find competitors in contextual advertising using Serpstat and Semrush services, using your keyword, and then export competitors' sitemaps. Actions using Serpstat as an example: enter one of your keywords, select a region, click "Search" and go to the "Keyword Analysis" category. Then, select "SEO Analysis" and click "Phrase Selection". Then, export the results.
Enter the obtained data into an Excel table or Google spreadsheets. Combine the data into a column, remove duplicates, make a separate tab for each competitor you are interested in. For each, download (manually from the site menu or from an html map) its structure.
Conduct an analysis of the structure of competitors' resources: start from the site with the widest structure, supplement it with other sites. As a result, you will get the most complete structure, which you can work with further.
How to view and evaluate the structure of a competitor's website?
Step 2: Collect the semantic core of your site
This option is more complex and requires skills in working with semantics.
However, a thorough analysis of user requests will give a clear answer to the question of what is trending now and what, on the contrary, is no longer interesting. This will allow you to create a structure that will be as convenient as possible for potential customers. Such a website structure will have a powerful effect on SEO promotion.
To create a structure based on the semantic core, you need to search for key phrases or words. This can be done using the Google AdWords service:
enter your keyword in the search bar;
Copy the results obtained.
The resulting semantic core now needs to be divided into clusters — groups of queries that unite thematic demand in a certain subject area. The semantic structure of the site is created from the resulting groups of key phrases.
Step 3: Draw a diagram of the site structure
In general, a correctly designed table in Excel will already give a rough idea of the structure of your site. But, for clarity, a visual diagram of the structure is drawn up.
7 Services for Creating a Website Structure in 2022
X-Mind is a free solution for creating mind maps, diagrams morocco phone number material and structures, easy to use and with wide functionality.
Draw.io is a free online service that you only need Google mail to use. It has more tools, and you can conveniently upload your results to Google Drive and other services, or just to your computer's disk.
Microsoft Visio is a highly flexible solution with an online interface, suitable for creating structures of any complexity.
Octopus.do is a service with a fairly rational set of tools and an intuitive interface, regular updates and improvements to functionality. The service allows you to design a structure from blocks. There is a free plan that allows you to create 1 project.
Gloomaps is a free service with a minimalist interface, an optimal set of functions and wide possibilities for exporting a finished project. Depending on the structure and scale of the project, you can choose the method for displaying the sitemap. In projects with a cumbersome structure and multi-level nesting, the function of collapsing and expanding a group of pages will be convenient.
Flowmapp is a service with a well-thought-out set of functions and a pleasant interface for effective and high-quality presentation of sitemap projects. The free subscription (1 project) includes most of the necessary functions.
Draftium is a modern tool for Lo-Fi and Hi-Fi prototyping of one-page and multi-page sites, recognized as Product of the Year on the Product Hunt platform . It is no longer just a site structure diagram, but a basic layout visualizing the location of all elements and functions of the site.
More about Draftium
Draftium has a free plan that allows you to create as many as 3 prototypes, for which you can use up to 50 site structure templates. The service is extremely easy to use and allows you to create a visual prototype of a site really quickly (15-40 minutes). The created online prototypes can be easily tested and shared with colleagues.
