Principles of choosing a product for your online store
Don't sell items that are too expensive . The exception is luxury clothing and accessories in world-famous online stores. But a car, production equipment, or real estate won't be bought online. People take a long time to decide on expensive items and may simply forget the name of the online store. People want to make such purchases in person to make sure of the quality.
Choose a product with high demand. This is always a win-win option. This way, you will attract customers to your online store and will be able to expand the range with less popular products. By selling only rare products, you risk not recouping your investment.
The best product is the one that is bought impulsively. Most often, such purchases are made by women. Therefore, creating a store of cosmetics, home decor, clothes and other goods that a girl can buy immediately when the desire arises is a great idea.
Examples of products
Clothes and accessories.
The most common thing you can find on the Internet is a store with clothes - women's, men's and children's. This is because it is bought by residents of small towns who do not have access to mass-market brands.
Small appliances for the home.
Inexpensive coffee machines, blenders, cappuccino makers, robot vacuum cleaners, steamers and smart home appliances - all of this has been wildly popular in recent years.
Children's goods.
In offline stores, you can rarely find cute unusual clothes, interesting toys, children's dishes with favorite cartoon characters at reasonable prices. And parents themselves are afraid to go to such stores with children, so as not to buy too much. But in the online store, everything is easier! You can save money and time, while buying the necessary children's goods.
Books.
And we are not talking only about regular paper books. Nowadays, many people read books on their phones, tablets or using e-books. Therefore, by selling popular works in PDF, fb, epub and other formats, you can earn good money.
Cosmetics.
Various products for hair, body and facial skin care, decorative cosmetics - new brands with large advertising campaigns are constantly appearing. Collect products of popular brands with convenient delivery conditions in your online store, and the flow of customers is guaranteed!
Tableware and household goods.
In 2020, everyone especially wants to create coziness and buy things for the home. But people do not want to go to a distant store for one pot, board or rug. And in online stores, prices are often a little lower, and the choice of goods is larger.
How to attract customers to an online store?
You have already created an online store, filled it with popular products and are waiting for your first customers. How can you attract them?
SEO and contextual advertising
If you are not on the first page of search results, consider that you are not on the Internet at all. SEO is necessary for most online stores, because it is the tool that you need to spend money on at the beginning, so that you can reap the free benefits for a long time.
But it will not give instant results. This means that you need to place on the first page of search results in a paid way - contextual advertising.
Advertising in search results is displayed above organic results or in special blocks, so it easily attracts users.
online store customer acquisition
Targeted advertising
Advertising on social networks has produced stunning results in recent years. More and more solvent people are using them, and with the help of targeted advertising you can select a narrow segment of the audience that is most likely to buy your product.
You can set up this type of advertising on VKontakte and Facebook (advertising on Instagram is also set up through it).
online store targeted advertising
Remarketing
Remarketing is a great tool for returning users who have not made a purchase. If a user has visited product pages on your site, you can show them an ad with them in contextual display advertising (configured via Google and displayed on other sites) or social networks (configured using the Facebook or Vkontakte pixel ).
online store retargeting
Examples of online stores
If we take an example, then only from the best. Let's look at the best online stores in the world!
Amazon
The online hypermarket is rightfully considered the leader in the e-commerce market. It was Amazon that opened a new era in the history of marketing, offering a wide audience the opportunity to make purchases without leaving home. Products are added daily, numerous categories are updated, easy online payment and fast delivery with purchase insurance - all this contributes to the billionaire fortune of Jeff Bezos (the founder of Amazon).
Amazon online store
Asos
A well-known online store of clothes, accessories, cosmetics and gifts. The site has gained such popularity due to the huge selection of clothes for all ages, builds and preferences. There is a large selection of both basic and trendy clothes for guys. Delivery is possible to almost anywhere in the world, there are convenient payment methods and free return of goods.
Asos online store
iHerb
A huge online store of vitamins, dietary supplements, cosmetics, food and other products with good ingredients. Constant discounts and promotional offers, referral links and many other ways to attract customers definitely worked! Many people know about this store and you can often find it on the Internet. So iHerb is definitely a bright example of a successful business on the Internet.
iHerb online store
Next
A convenient online store with products that are selected specifically for women - here are clothes for them, for men, for children of any age and many products for home comfort. Women are attracted by the convenience of shopping on this site, narrow categories and the ability to pay for your order in installments.
online store Next
Farfetch
The most popular store of clothes, shoes and accessories of the luxury segment. The Internet is overflowing with photos of people with marks of premium brands, and almost everyone dreams of the same bag or T-shirt as the blogger.
And Farfetch gives you the opportunity to buy a branded item a little lower than in the boutiques of your city. 100% original and fast delivery are the main rules of the online store.
Farfetch online store
How to create an online store
Knowing all the advantages of online trading, many people are thinking about how to create their own online store without large expenses.
Of course, the most profitable option is to order the creation of an online store from specialists. This is a fairly complex website format, so cooperation with a professional will definitely play into your hands.
But if you do not have a large starting capital, we will be happy to offer you alternatives. There are several ways with their pros and cons, which we will talk about now.
Let's start with the best option - to make an e-commerce website yourself . You will be able to automate your work, receiving orders in the CRM and only sending goods to customers. Remember that it is the website format that inspires the greatest trust among visitors. And the most profitable option is to create an online store yourself on a website builder.
You have already decided on your niche and target audience, resolved ivory coast phone number material all legal aspects, found suppliers and are ready to launch your online store. How to create it?
Select a method for creating a store.
If you need a small online store, you can do it yourself! You will need a CMS for this, but if you do not have technical knowledge and do not want to bother, you can do it on a constructor. Weblium is launching e-commerce very soon, with the help of which each user will be able to sell their products. And, as always, everything will be very simple! But if you need a store for 250 products at once, it is better to contact specialists.
Design your website in the style of your store and add a domain.
Your uniform style should be visible on every page so that the user always understands what site he is on. And the domain gives the user confidence in your store.
Add products, detailed descriptions and prices.
Use good quality photos that clearly show the product. Provide all the detailed information about the product in the text. Do not hide prices and indicate only actual prices.
Connect your CRM to receive orders on time.
If you create an online store on Weblium, you won’t need this – they’ve taken care of it and orders go to a special place in the site settings.
Promote your website.
Promote your online store through contextual and targeted advertising, bloggers and get your desired orders!
