Your list should contain a combination of somewhat general terms (like 'handmade bracelets') and more specific, long-tail keywords (like 'handmade personalized bracelets for her').
It’s also a good idea to include a ‘search intent’ column in your keyword list. The entries in this column should briefly describe what users can expect to find when they search for that keyword.
Prioritize Your Keywords
Once you’ve created your initial list, you’ll need to gather the average monthly search volumes for each keyword. This information is crucial for deciding which keywords to prioritize, as higher search volumes mean more traffic.
You will also need to measure the ranking difficulty of each keyword to know which ones make the most sense to target.
There are tools that can help you do this, but you can estimate keyword difficulty by manually checking the SERPs yourself. If the top-ranking results for a particular keyword are only prestigious websites list of us cell phone numbers it’s safe to say that keyword difficulty matters.
Once you have collected search volume and difficulty data, you can decide which keywords to target first. As a rule of thumb, the keywords that are likely to produce the best results will be those with relatively high search volume and low ranking difficulty.
Applying and Tracking Your Keywords in SEO
Implementing and Tracking Your Keywords
Keyword research is only half the battle when it comes to your keyword strategy. You also need to implement those keywords and track their performance in the SERPs.
Commitment to Content Quality
The surest way to maximize your ability to rank for a particular keyword is to create the best piece of content.
This means making sure your content perfectly matches the user’s search intent. The trick is to make sure your content covers everything the current top-ranking content does and more. The more value you can provide to the reader, the better.
Optimize Your Pages
Almost every page on your site should target a specific keyword. That keyword (and its variants) should appear in the page’s URL, title tag, header tag, meta description, and all text.
Be careful not to cram your keyword into every other sentence. Keyword stuffing is spammy, diminishes the reading experience, and can hurt your rankings.
Monitor Your Rankings
Naturally, you'll want to know how well your newly optimized pages are ranking for your target keywords over time.
Doing so will help you identify potential problems with your strategy so you can correct course and improve results.
The good news is that AccuRanker has a great tool for this job. You can monitor your keywords with daily updates and track how they are performing anywhere in the world.
Final Thoughts on Keyword Research
Keyword research is an integral part of the SEO process. It tells you what type of information your target audience is looking for, so you can tailor your content to their needs and drive more traffic.
But finding the right keywords for your business is no simple task. First, you need to identify topics that align with your business goals, brand values, and your target audience’s interests. Then, you need to gather keyword variations, search volumes, and difficulty data to determine which keywords you should target first.
And finally, once you have optimized your site and created content for your new keywords, you will need to monitor their performance with a SERP rank tracker .
Now is the time to implement these recommendations to benefit from better keyword optimization!
Start increasing your organic traffic with AccuRanker today.
