As the number of online stores grows, so does the number of potential customers. Not just regular customers, but those who have learned to buy “correctly ” : they carefully choose a product, look at reviews and feedback. They compare prices, communicate with online store employees, and note the website design. And only then do they make a purchase.
In this article, you will learn about 10+ ways to increase sales in your online store.
Content
Improving the design of the site
The client evaluates the site at first glance. The general appearance should indicate its reliability and inspire confidence.
Simply adding useful information to the site will not be enough to gain the trust of users. If he does not "trust " the store, he will never make a purchase.
There is no universal solution that would please everyone. But there are design features that many will like:
The simpler, the better.
Extra or overly promotional elements overload the overall look and confuse the user.
Readability.
The text size should not cause difficulties. The font size and line spacing depend on the font type, but we can confidently recommend a size for blog text of at least 14 font size, and a line spacing of 16 points. In designer's language: " the ratio of font size and line spacing is 1 to 1.2 ... 1.4 . "
Contrast.
Don't lose elements on the site. All buttons should be highlighted. Black and white will work better than white and gray.
Correct navigation:
Add important pages to the site header.
site header
Create product categories with clear names. This will make it easier to find the desired product on the site.
If a product can be successfully presented in different product categories, it is better to duplicate it in several. For example, an umbrella can simultaneously be in the "Clothing/Accessories " section of the catalog , but duplicated in the "Gifts " section.
Trust signals
Satisfied customers will help increase the level of trust in the store. Add product reviews to landing pages . A truthful review can tell more about the product than a commercial text.
If your store already has its fans, then add their reviews. They will realistically and colorfully tell about you better than any advertising text. Do not deceive yourself and customers - do not write reviews yourself, it is better to wait for 3-4 real reviews and post them.
Customer Reviews
4 reasons to add reviews to your store website :
create a favorable impression of the brand;
inspire confidence;
help overcome doubts before purchasing;
have a direct impact on sales.
High quality images
Use photos or illustrations of your product in good quality. Ideally, it should be FullHD or HD. Each client wants to see the product from different sides - try to place as many of these images as possible.
What images should not be added to the site:
poor quality;
taken in low light;
screenshots from other stores;
with watermarks.
What should a suitable image look like:
Quality.
Should display all the details of the product, even norway phone number library the most insignificant ones.
Bright, colorful.
It should make you want to buy the product.
Minimalistic.
Use one central element for the image.
Realistic.
Photos for the site can be taken by you personally or by a photographer.
image for online store
Selling description
During the purchase, the buyer is influenced by many factors, but when he does not find answers about the product he is interested in, he leaves the site.
In online stores on the Weblium platform, when adding a new product to the site, you automatically receive individual pages - with price, description, article, code, photos.
example of product card
What products need descriptions?
A small number of products in the catalog (up to 50 items) .
It will be easier for you to sell and get the buyer's attention if the product has a unique and detailed description with a call to purchase.
Unique goods: antiques, hand-made .
Pay attention to the unusualness, uniqueness, value of such goods for the client.
High-value items.
Expensive designer items and jewelry require description.
Let's compare product descriptions in an online furniture store created using the Weblium website builder.
example of product description
The characteristic features of the first description are:
answer to the question: why use this product;
writing form - usage scenario;
has the following basic characteristics: material, size.
The second description only indicates the characteristics of the goods. There is no call to buy or indication of advantages, which means that in 90% of cases, the goods will be bought only because of the favorable price.
What to pay attention to when describing products:
Uniqueness.
It is better not to copy information from other sites, as this can harm the site's position in search engines. A non-unique description from the ma
