There is no universal scheme for how to make the first sale in an online store. But we tried to collect useful tips and life hacks for those who have recently come to e-commerce . Read, apply, mix, supplement and enjoy the result.
Content
1. Engage opinion leaders
A working way to interest a buyer on the Internet is to create trust in the product .
Consumers are very picky people. They will always find namibia phone number library flaws, even if your product is made with the highest quality. Users especially do not like new products that do not have reviews and ratings. People try to avoid such products. Opinion leaders will help to correct the situation.
Opinion leaders are famous bloggers, streamers, TV stars, specialists who have achieved recognition in their field. Such people have many subscribers who can become your clients. But you will have to try for this.
Choose the right influencer. Their audience should overlap with yours. For example, if you sell children's toys, choose mommy bloggers to advertise them. If you sell books , negotiate with people who do popular book reviews. But remember: bloggers have a diverse audience. They are people of different genders and ages. And they all live in different cities. Your product should definitely meet their needs. Otherwise, you'll just be wasting your time.
Agree on the format of cooperation. They can be different. For example:
Review: You send your product to an opinion leader, and then he expresses his opinion about it on social networks;
Guest posts . You write a post about your store/product yourself, specifying the necessary links, and place it with the author of a well-known Telegram channel, for example, or with an authoritative blogger on Instagram;
Promo code . All followers of the opinion leader receive a discount on your products if, for example, they follow a special link. This method is very popular on YouTube and Instagram.
example of an opinion leader
2. Involve your family, acquaintances and friends
Who will be the first to know about your online store? Relatives and friends. They may well become your first PR people.
Ask your friends and their friends to tell about your products on social networks, repost discounts and promotions. The more, the better. Perhaps your first buyers will be among your friends .
3. Blogging to help you
Valuable content with free tips, interesting news, useful information is a great way to build trust in your brand. A blog has unlimited potential to increase sales of any product.
Choose several suitable blogging platforms, one is often not enough to gather a large audience. Owners of online stores created with Weblium can start blogging directly on their site. For this purpose, a convenient editor for creating and publishing articles is provided.
The questions your customers ask you most often and the problems they most often face in life are two key tips when choosing topics for your posts. Provide answers, offer solutions, and mention your own products in every possible way.
blog on the store website
4. Email Marketing in Action
Don't miss the opportunity to remind about yourself with the help of an email . The mailing list is capable of achieving the necessary marketing goals in 60% of cases, which means that the return on the resources spent on it is quite real.
Even if you actively publish news on your Facebook or Instagram page, blog, and run targeted advertising, there is a chance that the information will not find all potential buyers.
A database of email addresses of potential and past clients is a good way to convey news about promotions or new products to a warmed-up audience. To get these addresses, use pop-ups with a unique offer . Such an offer could be a free guide or a 15% discount for subscribing to a website/social media accounts.
pop-up window on the site
Above is an example of a pop-up or pop-up window where you can place a subscription form. Weblium has its own pop-up window designer, for which you can set up special triggers. For example, if you want such a window to appear only on certain pages of the site or to pop up when scrolling. For a more detailed overview, read our guide "Pop-up windows (popups): what are they and how to use them" .
