It doesn't matter what you're opening - a hairdressing salon, a beauty salon or a handmade store. The main thing is to create a website, create public pages on social networks and think through your content plan. This is the minimum program. The maximum program is to do SEO promotion and promote your own brand.
It sounds complicated, and to some extent it is. But don’t worry: we’ve got you covered with a detailed guide on where to get clients for your salon. Well, not even us, but Stephanie Mitchell, marketing consultant and founder of Sunnystorm Marketing. Here are her tips:
Content
1. Develop a system
What does absolutely every beauty salon owner do lithuania phone number library when they are just starting to develop their business? They post photos of their work (or their employees) on social networks. As a result, Instagram and Facebook feeds turn into an endless stream of images of nails and hairstyles, often the same, because a novice master does not always have the opportunity to do something original.
Does this mean that this approach should not be used at all? No. But if you want to attract as many new customers as possible, you need to think about how you present your content.
To do this :
try to ensure that all published images are in harmony in style and color scheme. To do this, use filters. They are available in social networks, Weblium also offers a collection of various filters for sites created on its basis;
think through the composition of your photos. You can simply post photos of manicured hands, but if you add intriguing details, you will attract more attention. Alternate angles and plans, try not to post a dozen similar images one after another. Do not get hung up on close-up images of pedicures or haircuts - you can show their beauty in portraits and other photos. The examples below are proof of this;
make new posts regularly, at least twice a week. But if it is possible more often or even every day, then it is even better. The more often your site and/or social networks are updated, the higher its/their position in search results will be;
Choose tags correctly in social networks. They come in different types. For example, high-frequency ones are those that are used very often, such as #moscow, #paris, #eiffel. It is not profitable for beginners to use them. Your posts will simply get lost under the abundance of others with the same tags. It is better to alternate high-frequency tags and low-frequency ones (these include tags with the names of districts and specific streets or little-known attractions). This way, you will be able to attract clients to your beauty salon faster, and those who live/work in your area.
collage for beauty salon
2. Develop a personal brand
Today it is needed not only by celebrities and politicians, but by everyone who wants to succeed in their chosen field.
A personal brand is a message that you convey to your clients, followers, and all Internet users. Think about what is important to you? How do you want to look in the eyes of others? What benefit can you bring to them? Once you have decided, create the corresponding content. And publish it on your social networks, alternating with photos of beautiful hairstyles, makeup, manicures, or pedicures. These can be lifestyle stories, life hacks, or reviews. There is only one requirement: the content must correspond to the chosen personal brand.
This advice may seem strange to you. We are talking about ways to attract clients to a new beauty salon, what does the owner’s personal brand have to do with it? But that’s how it works. People are most interested in people. Beautiful pictures and motivational texts only give a temporary effect. If you want clients to stay with you for a long time, “humanize” your beauty salon, become the face of your business. And through yourself and your personality, including, catch people’s attention.
Develop your personal brand
How to promote your personal brand on social networks:
Post your photos more often (at least once a week)
write informational posts and express your opinion in them
position yourself as an expert in a certain field (if your knowledge is insufficient, improve it)
3. Collaborate with influencers and opinion leaders
What makeup to choose, what restaurant to go to and what indie brand products are best to use – users are looking for answers to these and many other questions from bloggers on social networks. Especially those who are under 40.
You, as the owner of a beauty salon, can and should use this. If you have no clients or only a few of them, choose to collaborate with beginning bloggers with an audience of up to 1,000 people. You can pay them with barter - mutual reposts and free beauty treatments, for example. If your business is growing and already making a profit, choose bloggers with a number of subscribers up to 10 thousand people.
But there is a nuance. Bloggers have a very diverse audience. These are people from different cities, with different values and needs. Even if a blogger lives in the same city as you, this does not mean that his entire audience is concentrated there. You need to find out these details before starting cooperation, otherwise you will simply waste your time and not get the desired result. This can be done with the help of surveys, as well as studying the comments and personal accounts of the chosen blogger's subscribers.
4. Attract with the decor of your salon
People love comfort and coziness. And also – beautiful things. Show everyone that your salon has all this and even more. Believe me, some will come just out of curiosity. Of course, you will have to try for this.
Attract with the decor of your salon
Stephanie Mitchell recommends:
— buy soft chairs for the waiting area, their color should match the brand colors;
- decorate the walls with elements of abstract art;
- place flowerpots with eye-pleasing live plants or vases with flowers;
- provide soft but bright enough lighting, ideally if you can select lamps with an original design that matches the style of your brand.
5. Provide fast registration for services
Place convenient contact forms for registration on your site. Weblium has several integrations that solve this problem. One of them is YCLIENTS. The service is easy to connect to your site.
YCLIENTS service review
In the YCLIENTS service you can add loyalty cards, subscriptions or certificates
To quickly track all records, plan discounts and promotions, and send out automatic emails, you can implement a customer accounting system. For example, Bitrix24 or amoCRM .
amocrm review
amoCRM — a simple system for accounting of transactions, customer base and sending letters or SMS
Read the article “How to Expand Your Business with Website Integrations ,” where we talk about all the useful integrations for a website created on Weblium.
