How to create campaigns with influencers

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Planning and strategy are essential when creating influencer campaigns.
Creating successful influencer marketing campaigns involves more than simply paying for access to a large following.

These influencer campaigns involve all stages of the project, from the initial idea to its development and measurement of results metrics.

With this in mind, and with defined dates and organization, the chances of achieving the desired level of relevance and engagement for the brand become much more real.

But why influencer marketing?
The ability of influencer marketing to increase sales more effectively than many traditional marketing approaches has been widely accepted.

Influencer marketing fosters organic connections between a brand and its target audience or social media followers.

Marketers looking to expand their reach are incorporating australia telegram data marketing into their strategies and partnering with people who have attracted large followings on their social media platforms.

Learn about the types of influencers and their differences
A digital influencer is more than just an influencer, and you must understand the different types to plan a successful strategy.

You've probably heard of influencers on specific platforms like Instagram, YouTube, and others, but in reality the platform is just a content distribution channel.

To understand the different types of influencers, we must first look at micro-influencers and celebrity influencers.

Micro-influencers
Many smart marketers have realized in recent years that you can reap great results when “normal” people promote your products and services.

As a result, investment in micro-influencers has skyrocketed.

Micro-influencers are not celebrities, but regular users of social media networks who have built a following through like-minded thinking and typically have between 1,000 and 10,000 followers.

Your engagement is the most important point.

Although micro-influencers may have smaller followings than celebrities, their target audience is engaged and interacts with the content these creators publish.

It is cheaper for a brand to collaborate with a micro-influencer than with a celebrity, although the reach is not high, it is much more targeted to a specific audience.

Celebrity Influencers
Celebrity influencers are those with big names and hundreds of thousands, if not millions, of followers.

Working with this type of influencer allows you to reach a large number of people and associate your brand with the names of famous people.

However, it is expensive, making the barrier to entry for many companies much higher.

Working with celebrities isn’t ideal for every brand, but the most successful strategies try to balance both types of influencers to have the biggest impact.

An important aspect of celebrity influencers is that brands should be cautious about exposing themselves to them.

Nano-influencers
Despite the fact that little is known about them, nano-influencers do exist and are those with less than 1,000 followers who are in small niches but have high engagement.

As with micro-influencers, it can be said that this group, despite their small audience, has a stronger influence on those who follow them.

Now that you know about the types of influencers, when developing a marketing strategy you need to start thinking about the most effective way to reach your target audience through someone else's followers.



Nowadays, any marketing campaign requires the creation of a briefing.

A briefing is a document created to provide structured information and instructions on the steps that should be followed during a specific campaign.

This way, you can guide yourself through the entire process from start to finish. Despite the importance of a good briefing, there are still doubts about how to create an effective briefing for influencer marketing campaigns.

Creating a campaign with digital influencers doesn't have to be difficult. It may seem like a big challenge to write a specific briefing for the chosen influencer, but it's a challenge that can be easily overcome.

We will look at some tips for creating a briefing for an influencer:

The Campaign
It is necessary to inform the influencer about the campaign and why it is being created.

It is not necessary to go into great detail at this stage, it is important to provide an overview of the action, as well as information about the company, brand or product that will be promoted in collaboration with influencers.

Questions should be answered at this stage, such as:

– Is the campaign about a particular product, service or the brand in general?

– Will the influencer receive a sample of the product, service or complementary experience?

– Will it be a social media campaign, an event or another strategy?

Campaign message
This is one of the most important stages of the briefing, being the point at which the influencer will understand the message that needs to be communicated to the public.

This also helps in developing a CTA for inclusion in posts and it is also important to include specific aspects that should draw more attention to the product, service or brand.