Great customer experience can mean the difference between one-time users and loyal customers. 96% of consumers share that good customer service determines their loyalty to a brand.
A further 49% of consumers increase their spending after joining a loyalty program.
The Beauty Insider Program by Sephora is a prime example of earning customer loyalty. It is a three-tiered program based on annual spending - the more you spend, the better rewards you earn. Members accumulate points for everything they buy, which they can redeem for rewards.
AI in digital marketing can generate personalized customer experiences at scale. It can create responses, recommendations, and unique content based on customer behavior.
73% of marketers in the US use generative AI tools in their work. That's why we recommend integrating it into your CX and marketing strategies.
Here are some ways to do that:
Content creation. Speak directly to the customer's interests in personalized blog posts, news articles, or video content.
Conversations. Beyond standard chatbots, AI can power advanced conversational agents. They can understand context, remember past interactions, and even mimic human-like emotions.
Voice assistants. AI can enhance voice assistants to understand user needs, even in complex conversational contexts. This blacklisted.
Higher email engagement. Emailing active subscribers means they’ll interact with your emails more, leading to more clicks, traffic, and even sales.
Improve customer relationships. If they receive relevant content, your subscribers will not only read the emails regularly but will be more loyal to your brand.
Lower email marketing costs. Better email performance means higher ROI.
8 Email list management best practices
So the success of your email marketing strategy relies heavily on the quality of your email list. By keeping it organized, you’ll not only maintain a strong sender reputation but also send highly targeted emails to your subscribers.
Here are 8 best practices for good email list management.
1. Use a double opt-in to confirm subscriptions
A double opt-in is a two-step process used to validate the willingness of oman telephone number data your subscribers to join your mailing list. Here's how it works:
They receive an email asking to confirm the subscription by following a link
Only after taking the action specified in the email, the new subscriber is added to your mailing list
Related: How to Build an Email List
An example of a double opt-in email
An example of a double opt-in email
Double opt-ins sound like a hassle but actually they help with email list management.
Wisepops pricing
Wisepops doesn’t offer a free plan. Plans start at $49/month, including unlimited campaigns and collecting an unlimited number of leads. Pricing tiers are based on pageviews and the number of websites you can connect to the plan. For instance, the cheapest plan includes 100,000 page views per month and two websites.
3. Outgrow
Email list building tool, Outgrow.
Outgrow is an interactive content software, but it doesn’t have email marketing capabilities. To help you acquire qualified leads, the platform offers no-code tools like quizzes, calculators, assessments, polls, online forms, and giveaways.
