Objectives of a strategy to optimize web usability

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Reduce your website's loading time . This is a basic criterion that also helps improve SEO positioning. We have less and less patience and nobody likes to wait too long to interact with a website (this also includes Google, its algorithm and its Core Web Vitals ). Some studies claim that, on mobile devices, 53% of visitors abandon a website if it takes more than three seconds to load. In other words, more than half of visits are wasted due to poor technical implementation.
Make sure your website is compatible with all types of devices . This is what we know as responsive design, which ensures that your website looks good on any type of device. Don't forget that smartphones have long since surpassed computers as the main device for accessing the internet. In fact, although this figure varies greatly depending on the type of audience and the sector in which your company operates, in 2022 it is estimated that more than 59.2% of web traffic worldwide came via mobile devices.
E. Analytics
Rely on data to make decisions. Analyze how visitors use your website and discover opportunities for improvement . You can start by studying the pages with the best and worst results (visits, leads, bounce rates, etc.), review your conversion processes, detect drop-off points, use heat maps, perform A/B tests, etc. Anything that helps you understand your users’ behavior will be a good starting point for working on strategies that help you improve the usability of your corporate website.


And what is all this for? At this point, you list of finland consumer email might be wondering if all this effort is worth it. In reality, the repercussions of a good web usability strategy go far beyond improved readability or a cleaner visual appearance. Some of the measurable objectives that it has a direct impact on are the following:



Improved SEO positioning.
Increased web traffic.
Reducing bounce rate.
Increased duration of visits.
Increase in repeat visits.
Improving conversion rates and lead generation strategies.
And, consequently, an increase in the number of clients.
Now that you know what web usability is, how you can optimize it , and what consequences it can have for your business, we encourage you to take the next step. Think about your website visitors and consider how you can improve their user experience.

If you need help, at Bannister Global we have experts who can plan and execute conversion and lead generation strategies to improve the performance of your website and make a real impact on your business.