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Journey : The buyer 's journey is the process of active research that a person does on the Internet when making a purchase. There are 3 stages: exploration, consideration and decision.
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Keyword : Keywords are the terms that users use in search engines to find information online. Choosing keywords is important for SEO positioning of content and for reaching the buyer persona .
KPI : A Key Performance Indicator (KPI) is a metric that helps evaluate the performance of marketing strategies or actions. These units of measurement indicate our level of performance based on previously set objectives.
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Landing page : Landing pages are web pages designed to convert visitors into leads. They include a form to collect information about potential customers.
Lead nurturing : Lead nurturing is the process of building relationships with contacts and accompanying them in their purchasing process by delivering useful, valuable content tailored to their interests, in order to encourage them to move towards a certain action. Email marketing tools are often used.
on a user's interactions with the brand (downloads, visits to specific pages, level of response to emails, etc.), to determine whether a lead is ready to purchase.
Content marketing : Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent information to attract and retain a specific audience.
Inbound methodology : The new inbound finland email list methodology consists of three phases: attract, interact and delight. Its objective is to attract unknown users and lead them step by step to become visitors, leads, customers and brand promoters.
NPS : The Net Promoter Score (NPS) is an index that allows to identify the prescribers of a brand and to evaluate the user experience and the level of satisfaction of current customers. With the help of surveys, three categories of customers are established: prescribers, passives and detractors.
SMART Objective : The word SMART is an acronym that refers to the five characteristics that a marketing objective must have to be smart: specific, measurable, attainable, relevant and timely.
Offer : Content created so that the buyer persona or ideal client can resolve any of their doubts or needs. The brand provides valuable content in exchange for the user's contact information.
