With Mailchimp, you can start A/B testing your email marketing campaigns on the Essentials plan. Multivariate testing is only available on the Premium plan.
Nurturing customers with marketing automation (paid plan only)
Customers on one of Mailchimp’s paid plans can access marketing automation. Marketing automation workflows let you schedule messages so you can focus on other tasks.
You can use email automation to send one message (like a welcome email). You can also automate a series of messages called drip campaigns to help guide customers to a purchase.
What is Mailchimp’s customer journey feature? Mailchimp offers some ready-made automation workflows, or customer journeys. Customer journeys include entry points (such as signing up for a newsletter) and exit points (like making a purchase).
Using customer segmentation (paid plan only)
Mailchimp’s segmentation filters organize customers into categories. You can segment engaged subscribers or frequent buyers by setting up conditions in your contact dashboard. Once you have segment groups, creating tailored marketing campaigns is a lot more intuitive.
This advanced feature is available on the Standard plan and up.
Mailchimp’s pricing is based on the number of contacts you have, including unsubscribers. Each pricing tier also has a monthly email sending limit, but users can buy more credit bundles.
Mailchimp Plan Starting Price (500 contacts) Contact Limit Monthly Send Limit Automations Support
Free $0/Month 500 1,000 (Daily limit of 500) Preview only Email, 30 days
Essentials Plan $13/Month 50,000 10x contact limit Yes, single-step Email & Chat support
Standard Plan $20/month 100,000 12x contact limit Yes Email & Chat support
Premium Plan $350/month 250,000 15x contact limit Yes Priority & Phone support
Good to know: Transactional emails and SMS campaigns are separate add-ons and not part of the core plan offer.
When is Mailchimp not the right fit?
Mailchimp is a solid digital and email marketing tool for beginners. However, its offer isn’t for everyone.
When you need a CRM
Mailchimp is a good platform for brands whose marketing strategy is mainly emailing. However, if you need to create deal pipelines or leverage omnichannel campaigns beyond SMS (e.g. push notifications, WhatsApp, business and VoIP phone), Mailchimp can’t help you.
