Let's combine them together to create more strategies

[JoynobAkter]

Objective Notoriety (branding)
The campaigns here have the brand-awareness goal: reaching as many people as possible ( Reach ) and showing the ads to people multiple times to increase brand awareness .

Objective Consideration
Here are different types of campaigns aimed primarily at engagement by people. So it goes from simple traffic to a website or app, interactions/likes on social media, promotion of events and direct messages.
Conversion Objective
The heart of advertising. Here we think about everything in terms of the usage of instagram database conversions and therefore create campaigns optimized to reach certain measurable and traceable objectives thanks to the Facebook Pixel .

Now I have explained very quickly what to expect from the starting types of Facebook and Instagram campaigns. To give you an idea of ​​how to mix them together I have prepared 2 scenarios and therefore 2 examples of setups that you can adopt immediately for your lead or shop campaigns. Finally I have added some very useful indications in contexts with a budget or low-budget .

We will analyze them in detail very soon, but first a small premise that is valid in all cases:

People don't go on social media with the intent to buy. So we must always go very lightly on communication and adopt a very human language and think of buyer personas rather than a generic target.

To learn more about the concept of buyer personas you can read the post: What are Buyer Personas and how to use them .

So good content should intrigue and attract people, stimulate them and then try to turn them into customers with conversions. Consider that the budget does not affect the time to generate a sale: there are phases and behaviors/decision times that we can soften with remarketing and try to shorten, but it will always be the product/price/brand mix that will make the conversion process more or less difficult/long.