The Ultimate Reputation Guide for Shopping Malls

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The main goal of promoting shopping and entertainment centers online is to increase traffic, sales growth and loyalty. Social networks and official websites of shopping centers are used as platforms for promotion, and the tools are SEO, targeted and contextual advertising.

Unfortunately, many people underestimate the importance of working with reputation, and this directly affects the transition of traffic from online to offline.

What resources and tools for working with reputation are the most effective for promoting large shopping malls? We discuss this with examples from our practice.



A branded mobile app is the most underrated resource pastors in the us email database among marketers.

Statistics from Yandex Metrica and Google Analytics show that currently more than 75% of traffic in social networks comes from mobile devices. Therefore, for a large shopping mall, creating its own mobile application is not a luxury, but an urgent necessity.

If you already have it, use it to the fullest. But if you still don't have it, we recommend that you take care of it immediately.

Special attention should be paid to advertising in Yandex Direct. If you are advertising NOT a website, but a shopping mall mobile app with a call to download, then the cost of the target action is an order of magnitude cheaper (that is, the difference can be 10 times)!



In the app, give compliments for purchases, points for free parking, prizes from tenants (coffee, ice cream, accessories, etc.).
Inform through applications about promotions and events in the shopping center, additionally attracting users offline. Unlike mailings in messengers and SMS services, push notifications cost 0 rubles for the owner of the application!
Upload detailed shopping mall maps to the app so that guests can quickly and easily find their way to the desired store (they won’t have to look for touch panels or go to the information desk, which is convenient for everyone).
Use the opportunity to pay for parking through the app.

This is only part of the possible options; many more useful and convenient features can be implemented that will definitely be appreciated by the shopping mall guests.