How to choose the right phone number

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With the help of a connected virtual PBX, you can record various call center KPIs, record and analyze calls, find out the reasons for low conversion, and evaluate the efficiency of employees.

No binding. A company can rent a local or federal, city or mobile number, use it for communication within the country and abroad.

Easy to scale.

The downside is the need for customization. You will have to automate the call processing process using vp quality email lists built-in PBX tools, CRM, and sales accounting applications. However, the investment pays off due to the reduction in cost and duration of business processes.


When choosing a number type, you need to consider the company's objectives and the specifics of selling products.

In some cases, local affiliation is important, in others - work at the federal level. For some, the priority is status in the eyes of the mass audience, for others - an individual approach to each buyer. Depending on this, a specific technical solution is selected.

Localization
If a company wants to launch a business in a new region, a local number will suit it. This increases the trust of local residents and increases the return on advertising. For easier number administration, it is better to use a cloud PBX. It allows you to process calls from any regional number in one call center, regardless of the actual location of the operators.

Personalization
If a company needs to closely contact the client, numbers in federal format are required.

In this case, the employee's personal phone number is used in advertising materials, not the general corporate one. This makes the business more customer-oriented.

Any number of federal numbers can be connected to cloud PBX, and calls from them can be forwarded to ready-made routes. The company gets all the benefits of "personal communication", but does not depend on the actual availability of the employee. The call will be accepted even if a specific manager is sick, does not answer the phone, or has lost his phone.

Globalization
If the company is initially focused on the entire territory of Russia and wants to receive more feedback from customers, then numbers with the 8-800 code will do. They are often used for technical support or as a hotline.