Data analytics interviews or phone calls

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You can first use research into general trends in a particular segment, and then use a direct method - a personal interview - to better understand how close these trends are to individual buyers.



This will expand the overall customer profile and also help personalize the company's offer, increasing vp maintenance email list the chances of successful sales.

Personal interviews + focus groups
First, face-to-face interviews are conducted with key customers to understand their individual needs and preferences, and then this data is used as a basis for focus group discussions where general conclusions can be confirmed or refuted.

This will deepen your understanding of specific customer needs and allow you to test how common they are across a wider audience.

Feedback analysis + phone calls
First, you need to study the most detailed reviews (both positive and negative), and then call the authors to clarify their motivation. Then you can analyze other responses for repeating patterns.

This will provide a better understanding of what exactly users like or dislike about your product, and if necessary, you can make a number of modifications to it that will increase its attractiveness in the market.



Exolve Case
A restaurant chain from Novosibirsk faced a sharp outflow of regular customers. The chain's managers tried to find out from visitors the reasons for canceling their reservations or reducing the number of visits, but such calls took a lot of time and interfered with other responsibilities, so the company turned to MTS Exolve.

The platform's specialists set up the telephony: the robot called clients, and a pre-developed dialogue scenario was built on the basis of triggers.

During the first month of operation, the voice assistant called 374 people, 97 of whom began to visit the customer's restaurant chain more often. As a result, the company managed to: