Here are a few features of telemarketing

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A data quality tool can play an important role ensuring that all standards and legal complications are met A situation where one business makes a commercial transaction with other businesses is termed as B2B (business-to-business). Telemarketing is a strategy to reach out to prospects or existing customers through phone or webinars. Fusing these two terms we get what is called B2B telemarketing that is the use of calls as a medium for one business to connect with another business for a commercial transaction, either to sell or build a rapport between companies.

Here are a few features of telemarketing one must be aware of: israel mobile phone numbers database Assists in brand awareness Traditional method, yet consider highly cost-efficient Very reliable as the interaction involves human involvement Quick filtration of leads that are worth converting Strengthens the bond with existing partners Before enclosing what makes B2B telemarketing so effective, here are a few statistics that will tilt your attention towards ‘what makes it better’ 71% of B2B sales were found to involve some form of human involvement such as telemarketing.


Since long it has been observed that customers find it better to respond when a human factor is involved rather than responding to any other form of digital marketing. A survey of business managers shows that they find B2B telemarketing at work the least annoying when compared to other forms of advertising. More than 50% of sales made by any other source of advertising are closed only when the final interaction is through a call or webinar.