Although the languages used for email design are the same as those used in web design, email restrictions pose greater complexity. GIFs can be our best ally if we know switzerland mobile phone number list how to use them correctly:
-They must appear creatively
-They must surprise
-They must attract the attention of users
-They must be a good substitute for video
How are brands using GIFs this Christmas campaign?
Desigual is characterized by innovation and originality. It never ceases to surprise. And no less is expected from its emails. These bring a touch of life and fun during a time of year of celebration. Since video gives us many problems and complications, GIFs appear as an element to imitate and replace it in a striking and original way .
When I grow up I want to be a princess!
Extracted from an email from Desigual
It is a sequence of images that cause the user to focus their attention on the message that is being conveyed. To be effective, it must last a maximum of 10 seconds so that the user does not get bored , as is the case with this example from Desigual. In addition, we must not forget that the extension of the GIF will make the file weigh more or less. The faster the loading, the more effective the GIF will be.
They can also be used to show different products in a single image . Either to combine different products or to compare them. As Desigual does in its emails. In this way, the user's attention is focused on a single image and it is this one that varies.
