Using disparate data analysis tools can be an insufficient investment, as they do not provide a sufficient platform to capture, measure and analyse the data ecosystem that a company represents.
In addition to being a powerful tool, BI is made up of a series of technologies that, in vietnam whatsapp mobile phone number list order to yield the results required, require specialized personnel who know how to operate and interpret them.
So, along with its implementation, the obligatory trend is training in data technologies.
Business Intelligence remains a platform for beginners. And the degree of sophistication in its operation and interpretation means that non-IT specialist teams do not consult its reports.
The most notable trend in Business Intelligence is the development of tools that are easier to operate.
Sales, marketing, HR, product and finance teams will be more likely to embrace data analytics tools as they become easier to use and understand.
This is another recurring trend: the use of more inclusive interfaces for BI.
More operability from the cloud
Collecting, storing and processing data in depth requires a certain infrastructure: expensive local servers with a high maintenance fee, which are not within the reach of all companies.
This is why Business Intelligence is a more profitable investment when operating from the cloud. So we will see this modality more frequently in the future. A BI that works on a flexible and scalable subscription scheme.
Greater awareness of digital sovereignty
While the cloud has enabled the provision of more efficient and cost-effective data processing and analysis services, the combination of the use of decentralized software has created new issues regarding data legislation.
For example: The so-called “Data Privacy Shield” was removed in 2022. This means that companies based in the US can no longer transfer data to or from the EU to the US.
This would allow US authorities to force all content marketing agencies in the country to reveal data on EU users.
This type of legislation and its changes force constant changes in company policies. And it is a trend that affects and will affect the exercise of BI.
Emergence of Third Generation BI Tools
In just over a decade, three generations of Business Intelligence tools have been created. The biggest difference from generation to generation is their democratization. Each new generation is more inclusive and easier to use.
The first generation was for specialists. The second, called “self-service,” focused on data understanding and user experience. The third is advancing to offer complete autonomy in terms of data.
Greater usability of the data ecosystem
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