Additionally, copywriting can also help establish a company’s brand and identity by creating unique and memorable content. By focusing on customer needs and wants, copywriting can improve communication and the uk whatsapp mobile phone number list emotional connection between a company and its potential customers.
3. On-Page SEO
Techniques that are applied directly to a website with the aim of optimizing its content and structure to improve its visibility in search engines are called on-page SEO. An example of this is keyword research, titles, and meta tags, among others.
4. Off-Page SEO
Off-page SEO refers to techniques that are applied outside of the website. One possible example is getting other websites to insert links to your site.
5. Responsive website
What an interesting point. According to data from Statista, in 2022, 60% of visits to websites were made from cell phones.
Having a responsive website that is fully adaptable to a mobile screen is almost an essential requirement for any digital project.
6. Eye-catching CTAs
Think carefully about what you want visitors to do when they are on your website. Be clear about the objective. Do you want them to download an ebook? Request a trial? Buy the product?
Create clear but eye-catching calls to action (CTA) so that there is no doubt about what you need to do.
7. UX and UI Design
UX and UI design are essential to improving a website's conversion rate. Actions such as optimizing the interface and navigation, creating an attractive design, among others, can help your organization's objectives.
8. Simple form
If your landing pages have forms, try to keep them as simple as possible. You don't want to confuse the visitor or make them lazy to reach many fields. Think carefully about what data you are going to ask them to form part of your database.
9. Social Proofs
Using testimonials on your website will certainly help to contextualize the success of the service you offer. Make sure to include reviews and ratings . If they are from reputable clients, highlight that.
10. FAQs
It is better to anticipate the most common questions. If you have a FAQ section, the quality of questions that will reach your sales consultants will be of better quality.
11. Sales chat
What's better than being served quickly, right? A sales chat will allow the user to clear up all their doubts and finally make the conversion.
