Knowledge is power in any field. And a good book can provide us with enough knowledge to always go one step further. Especially in the field of Digital Marketing, where the unchangeable does not exist. A sector that is constantly evolving and transforming, where professionals must update themselves and continually adapt to new situations that arise in order to sweden mobile phone number list function with ease in a universe that has revolutionized both the world of communication and business.
For this reason, we share with you a selection of 5 books that will make you delve into different aspects of the world of Digital Marketing , where you will find methodologies, practical examples and advice to materialize your ideas in strategically designed projects capable of translating into successful results.
Marketing 2.0Marketing Online 2.0, Fernando Maciá (2014)
Paperback version – I want to buy it
A book that offers a very complete vision of Digital Marketing from a strategic point of view. It includes a multitude of tips and examples to launch an Online Marketing plan. This book is designed to help professionals and entrepreneurs successfully draw up their own Digital Marketing plan . It is an excellent and enjoyable starting point to facilitate the transition from traditional marketing concepts to the online environment.
Key concepts: Online marketing; Online marketing plan; Loyalty strategies; Email marketing,… 75 Marketing Stories with a Moral, Giles Lury (2015) Paperback version – I want to buy it This book is an alternative to the traditional Marketing manual. Through funny stories and tales it transports us to the world of marketing and advertising of big brands such as Nike, Disney, Google or Coca-Cola. If what you are looking for is to learn in a more entertaining and enjoyable way, this book fits exactly with what you are looking for. The stories told in this book offer you a practical and inspiring list of how things should be done in the world of Marketing. Without a doubt, an out of the ordinary version that can give you more perspective and creativity in all those Marketing actions that you carry out. Key concepts: Storytelling; Marketing examples for large companies; Marketing Manual; Success Stories… The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World, Simms Jenkins (2013) Paperback version – I want to buy it
75 Marketing Stories with a Moral
The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World
This book argues that email marketing has always been and will continue to be the “glue” of any marketing department, albeit with different rules. Simms Jenkins provides the keys necessary to enhance this tool in a new, more dynamic digital world. Through real and practical examples, the author proposes the new “Email Marketing” of the moment.
