It's true, most of us immediately think of Amazon, Ebay, Shopify or Vinted but be careful! On the one hand, the e-commerce market has become fertile ground for entrepreneurs and companies eager to expand their range of action. On the other hand, today selling online also means selling services , stipulating remote supply contracts , offering consultancy and subscription services . In short, selling online today has an amplified meaning. Do you want to find out with me?
What does Selling Online mean?
If you think that selling online is only about physical products , you may be surprised to know that services also find a large space in the digital market . Whether you are a marketing manager, a brand manager, or an entrepreneur, understanding how to sell online in B2B or B2C is crucial to the success of your business.
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When we talk about selling online, a universe Phone Number Database of possibilities opens up that goes far beyond the simple transaction of physical products . In today's digital age, online selling includes a surprisingly wide range of offerings, ranging from tangible products to the most diversified services .
Selling products online is the most traditional form, but that’s just the tip of the iceberg. From small handcrafted items sold on Etsy to large retail chains on Amazon, e-commerce of products covers every industry and market segment. But there’s more. The online environment lends itself equally well to selling services. This includes professional consulting, training courses, graphic design services, software development and much more. Platforms like Fiverr and Upwork are prime examples, where professionals and freelancers offer their services to a global audience.
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Selling Online: B2C eCommerce Observatory – October 2023
Online Brand Visibility: Companies and Professionals Compared
E-commerce isn’t just about selling , it’s about building and strengthening your brand . For businesses , it’s about creating a recognizable and trusted brand identity that resonates with their target audience. For individuals , like consultants or influencers, it’s about establishing personal relevance and a loyal following. This is called personal branding . For example, a fashion company might use Instagram to showcase its products, while a financial advisor might use LinkedIn to share articles that showcase their industry expertise.
The Difference Between Selling Online and Marketing Online
Selling online directly involves the process of offering and transferring products or services to consumers through digital platforms. Online marketing, on the other hand, focuses on drawing attention to those products or services and persuading potential customers to make a purchase. This is a crucial distinction: while selling ends with a transaction, marketing is an ongoing process of engagement and brand building. For example, using SEO (Search Engine Optimization) to improve the visibility of an e-commerce site is online marketing, while the actual sale of a product through that site is selling online.
