First position on Google, why?

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Being on the first page of Google is what every site tries to achieve by working on its SEO . The ideal is to be at the top of the search results and to achieve this, some are willing to pay. This is called SEA or Search Engine Advertising . A small drawback is that the links obtained through SEA include an "advertisement" mention to indicate that they have been purchased. A practice that does not really please the user who would prefer to be directed to sites that have appeared naturally on the first page. This is where SEO comes in , a set of techniques that allow you to move up in the first results without resorting to advertising. But in concrete terms, what does this first place that everyone is fighting over bring in? Is it really wise for your company to get involved in the race for visibility on Google?

First position on Google: for whom?
No matter what kind of website you just created, if it doesn’t azerbaijan telemarketing data rank well, it will disappear into the abyss of the Internet. You shrug your shoulders. So what? Your regular customers find you by typing your site name into the search bar. You’re known on social media , word of mouth about your products is working well… Let me tell you, you’re closing the door to a lot of potential customers . Yes, if you write a non-profit blog about pétanque techniques and don’t care about getting only one visitor per year, this article is not for you. However, you should ask yourself the question: what is your site for  ?

Being on the first page of Google means attracting an audience that doesn't know you yet. If you want to share your knowledge or products with as many people as possible, grow your business or conquer new markets, then take a serious look at the subject!


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Being in first position on the SERP (the Google search page), a real Holy Grail for local businesses. Hairdressers, florists, baby fashion boutiques, faced with competition from shopping centers, the Internet can become a formidable weapon for these local stores. Natural referencing allows you to be identified in a specific location (neighborhood, city, region). Since these days we find out about it on the Internet before traveling, Google positioning, referencing focused on your region and opening hours can make all the difference.

The case of e-commerce
Are you selling online  or are you considering it  ? Then your SEO is crucial to distinguish yourself from the competition! Even with the best products in the world, you will remain invisible if you fail to make yourself known on social networks and if you do not appear on search engines. Being positioned on the first page of Google guarantees you a regular flow of visitors. And yes, almost half of the people visiting an online store got there by asking a question on Google. It's a shame to deprive yourself of such a source of traffic!