In every article and guide written to improve emails, the indispensable title is test.
So why is testing so important? Testing is important because; not every change is good. There is no rule that users will like every change you make in the future. That's why you should definitely test the changes before making them permanent.
3. More Tests! (A/B)
Speaking of testing, we can't not mention A/B testing.
For more detailed information about A/B testing, you can read our article “ What is A/B Testing in Email Marketing? ”
With A/B testing, you are testing two different changes at the same Chinese Overseas Canada Phone Number Data time. By sending an email with the old design to half of your users and the new design to the other half, you can track the feedback you get from both emails.
4. Clean Up Your List.
A clean environment at home or at work is very important for work. Because you cannot do your work properly in a dirty place. The surroundings should be tidy and clean.
Cleaning your list is essential for email marketing in terms of:
The delivery rate of your emails will increase.
The chances of your emails ending up in spam will decrease.
You will receive faster service.
You can get a number of benefits such as cleaning your list regularly.Why Clean Up Your Email List?
When email marketing campaigns are executed correctly, they help you maintain your connection with people who are already your customers. They also help you convert potential customers into active customers, not just your existing customers.
In this way, you increase the awareness and value of your brand in both cases.
So why should you clean up your email list?
Decreases Bounce Rate
One of the most important things when sending bulk emails is that the emails sent do not experience a bounce problem. Emails that frequently receive bounces are automatically detected as spam after a while. Emails that would normally reach users on your list are blocked for this reason. We recommend that you clean your email list frequently to prevent your emails from being blocked.
Protects Reputation and Customer Relations
Many people switch brands. If someone no longer wants to receive your emails, it would be unwise to keep them on your email list. This will hurt your brand awareness. Keeping your email list up to date means you are reaching the right people. This will open doors for you to communicate effectively with your users and help you improve your brand perception.
