Christmas, Black Friday, Cyber Monday… are key days when brands have the opportunity to increase their sales by offering unbeatable deals and very attractive discounts. Valentine's Day is one of these russia mobile phone number list key dates that evoke pure consumerism: in this case under the name of love. In this context, Email Marketing is an excellent tool to send messages to an audience that already has a prior interest in our product, since we know that they will most likely have to make a purchase and our product can become one.
Date sent and number of emails
Some brands start their Valentine's Day campaigns a week before the star date. The objective is clear and logical: to get their subscribers to remember that Valentine's Day is approaching and, if they have to buy something, to remember their products . An example of this anticipation tactic would be Guess, which sent its first email on 02/07/2017. Even so, most brands send their first email approximately 5 days before the date . We also found a great tendency to send them a day before or even on Valentine's Day itself. It is a reminder or last-minute tactic for those who still have not bought gifts. The idea is to make them see that they still have time to buy their product and also with a dazzling discount.
Regarding the number of emails sent per campaign, we highlight that the vast majority of brands send between 2 and 3 Valentine's Day emails . Michael Kors would be an example of the 3 emails sent, with the following dates: 02/09, 02/11, 02/13. We want to highlight the importance of always following the same graphic line , as shown in this example. In this case, they have paid a lot of attention to the details, specifically, to the range of colours of the selected products (pink and red), the colours associated with love.
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Buy even if you don't have a partner
Valentine's Day has always been associated with having a partner, but many brands are now breaking with this tradition. It is not necessary to have a partner to show your love. Two examples of this new trend in Email Marketing are Desigual and Pet Flow. Desigual is committed to self-esteem and self-love with the ingenious claim “Self-gifts, come to me”. The email always maintains the fresh and carefree signature of the brand. As for Pet Flow , it follows a very similar line, but in this case towards love for our pets.
