WordPress is considered the most "humane" platform for working with content - in the format of a blog or news resource, as well as for forming an e-commerce project. This exceptional product allows you to work on Wordpress yourself with virtually no programming skills.
Thanks to variations of themes and all sorts of Wordpress seo plugins, you can easily adapt the platform to any purpose. Optimizing a website on Wordpress is the best opportunity to create a truly high-quality resource and attract as many potential customers as possible with its help.
Example of a WordPress site
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Why Wordpress is SEO friendly platform?
Wordpress is loved by search engines: its features and content management capabilities are designed to make it easier for search engines to scan the site. SEO wordpress is a separate story. The developers initially adjusted the platform to the features of SEO promotion. This platform allows you to use Permalinks, blogrolling, .htaccess and other tools or plugins for SEO optimization much more effectively.
However, as soon as you start using different WordPress themes or you need to customize the platform for specific purposes, there is a chance to break the established functionality.
Important points for website optimization on Wordpress.
To make SEO for Wordpress work, the following list of tips will help you:
1 Clean code
Check your website code. Correct code will help the search robot to crawl the website successfully.
2 Content
Search engines cannot "see" a website, but they can "read" it. In addition to using keywords, SEO optimization of Wordpress includes publishing useful content for the audience. This will allow you to play on behavioral factors.
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3 Contents
When a search engine crawls a website, it ignores the styles or CSS. It simply goes through the content and collects information. Most WordPress themes are designed in such a way that the content is at the top of the page. Search engines first check the first third of the page and only then move on.
Therefore, in order for SEO website optimizationWordpress has been more successful, make sure that the theme you choose allows for the placement of "breadcrumbs" at the top of the page.
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4 Keywords
Search engines also evaluate a site based on specific words and word combinations. Therefore, when optimizing a site, it is necessary to correctly form its semantic core.
5 Wordpress SEO Meta Tags Promotion
Metadata of the site includes - goals, description, keywords, etc. Meta tags are written in the header, i.e. the title of the page. It is through meta tags that search engines index the authorship of pages, address, updates, index the titles of web pages. By default, they are not included inWordpress, but you can always add them.
6 Optimization Robots.txt
Adding entries to the Wordpress SEO robots.txt file helps block certain parts of your site from being scanned or indicate the importance of scanning them.
7 Contents of links and images
A website cannot consist only of texts, but also includes photo materials or links. Search engines look for alt and header tags in the descriptions of images or links. By registering these values, the optimizer makes the website pages more accessible to users, which, of course, significantly affectsSEO website promotion.
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8 Referral links
When optimizing a website, it is important that high-quality websites link to your resource. The number of incoming links seriously affects the site's position.
Let's sum it up
