This consistency builds trust with users, as they can expect the same quality of experience no matter how they connect with Asana.
9. Design for scannability
Scannability refers to the ability to quickly deliver the information users oman whatsapp mobile phone number list need – ideally, at a glance.
Medium , the blogging platform, is a good example of designing for scannability. Prominent titles, generous spacing, and the use of images help readers quickly scan your content.
Speed and performance are crucial to a good user experience. In SaaS marketing, this means your website and app should load quickly and run smoothly.
Unfortunately, many websites and SaaS applications underestimate the importance of these factors and suffer the consequences.
A slow website or app can cause a number of problems. First, users quickly become impatient and abandon a site that takes too long to load.
A study for the period 2022-2023 indicates that 53% of visits to mobile sites are abandoned if a page takes more than three seconds to load. Therefore, loading speed affects search engine rankings.
Google has made page speed a ranking factor, meaning slower sites can be penalized in search results. This can reduce your site's visibility, decrease your traffic, and ultimately affect your bottom line.
Last but not least, slowness can damage your reputation. In a market as competitive as SaaS, users have many options and expect a high-quality user experience.
If your website or app doesn't meet their expectations, users may perceive your product as inferior and opt for the competition.
For all these reasons, it is essential that you prioritize speed and performance in your SaaS marketing strategy.
AWS has made speed and performance a priority, and its success in the market demonstrates the value of this strategy.
11. Listen to user feedback
User feedback can provide you with valuable insights on how to improve your product. Pay attention to what they say and take steps to improve.
Customer service platform Zendesk has made user feedback an integral part of its product strategy. Listening to and acting on user feedback has allowed it to adapt to its customers’ changing needs.
