92% of all customer interactions take place over the phone – The Brevet Group
If done right, a sales call can help in winning more customers.You just need to sound confident and communicate the value of your product smartly.Don’t believe me? These are all reel life examples that don’t work in real life.Is that what you are thinking?Well, then I am sorry to disappoint you as that’s not true.Are you acquainted with “Travis Kalanick”?He is the brain behind Uber, who made hassle-free rides possible.Do you know how he got his first few customers?Through “SALES CALL”Don’t believe me?Quoting Travis Kalanick (Founder of Uber) –
“I went to Google, typed in San Francisco chauffeur or San Francisco limousine, I just filled out an excel sheet and I just started dialing for dollars, right? First ten guys I called, three of them hung up before I got a few words out, a few of them would listen for like 45 seconds and then hung up, and three of them said ‘I’m interested, let’s meet.’. And if you’re cold calling and three out of ten say ‘let’s meet’, you’ve got something.”
Besides sales calls, there is one more communication channe Azerbaijan Phone Numbers big brands have used to reach their customers.“TEXT MESSAGES.”
78% of US consumers say receiving a text message is the fastest way to reach them for important service updates and purchases – TextMagic
Big names like Subway and Aeropostale have created SMS campaigns for attracting potential buyers as well as retaining existing ones. Since people have to ‘opt-in’ for receiving messages, they are more likely to stay with a program. 91% of buyers who opted in to receive texts from a brand see those messages as “somewhat” or “very useful”.
90% of text messages are read within 3 minutes – Duke Mobile App Gateway
Text messages are read quickly by people. Therefore it is an effective channel to communicate and build a relationship with the prospective buyer.
“Strong customer relationships drive sales, sustainability and growth” – Tom Cates
Handling communication channels wisely
Till the potential buyers don’t understand your product, they won’t show interest in it. You need to convey the benefits of your product for capturing their interest. This is where effective communication comes into the picture. But for the communication to be truly effective, you need to make the right use of the communication channels. Sales calls and messages are, without a doubt, the strongest pillars of communication in sales. There’s one more important channel “email”, which we will delve into in the 2nd part of this article.For now, let’s focus on sales calls and text messages for ensuring the success of these impactful sales communication channels.
Communication channel No.1: Sales Calls
Several sales reps face difficulty while selling on the phone. Many lack confidence and others aren’t prepared. Well, you ought to lose if you play a game without proper practice.
Approximately 40% of sales reps don’t feel prepared for cold calls –Mailshake
Due to silly errors, sales reps lose control over the calls and waste precious leads.Sales call requires patience, perseverance, and preparation.Each field has the best performers. The top sales players of the industry prefer to use this channel for fulfilling their targets.
41.2% of salespeople said their phone is the most effective sales tool at their disposal – Salesmate
A sales call is a bridge connecting you and your prospective buyers. You just need to know how to tread it.Grabbing someone’s attention without physically being present is a skill that needs to be mastered. This skill demands continuous practice and improvements. The better you get at sales calls, the more deals you will close.
