Digital experience Platform Sitecore

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Within Sitecore is Sitecore xDB , which is a component that allows you to access all of the most relevant customer information for your marketing strategy , quickly, easily and cleanly.

But how does it do this? In simple terms, it tracks user behavior and interactions, generating analyses that will allow it to match with engagement value, a term we will discuss in more detail later.

Appropriate channels for each type of content and client
Depending on the types of customers a business has, the channels that a company incorporates into its marketing strategy and sends out its communications will vary.

In this sense and with the aim of creating a real and appropriate croatia email list link with each type of client, Sitecore is designed to personalize the content, being able to adapt it to different channels such as websites, mobile, apps, printers, social, email, e-commerce, among others.

Thanks to its functionalities, it allows you to manage content, product information and digital assets.

It is not for nothing that their motto is “ digital experience platform ”. Their goal is to enable businesses to communicate effectively with their users by delivering quality and, above all, personalized content.



How to get started with content personalization in Sitecore
As we mentioned, this platform offers multiple possibilities to the user, both in terms of analytics and management . For this reason, it is very important to know the possibilities of Sitecore in order to be able to use them and boost the business.

But what comes first in the Sitecore marketing setup ? Below, we will explain key concepts and processes that you should take into account to get the most out of this platform through the engagement plan.