Winter Sales 2020: How to Best Prepare
From user profiling to the creation of lead acquisition campaigns : like any good marketing strategy, the one for the winter sales also includes a series of activities to be carried out in the days preceding the start of the promotional activities. Here are 3 useful tips:
User Profiling and Segmentation Personal data, information on purchasing and browsing behavior: analyze your users' data and segment them into different clusters. Offer them personalized promotions via email, SMS, push notifications or directly at the point of sale.
Clear and personalized promotional offers Plan discounts that can progressively increase in view of the closing of the sales and always make the starting and final price explicit. Create personalized promotions for particular segments of users and customers, add gadgets or provide free shipping .
Pre-Sale and Lead Generation CampaignsAnticipate a selection of promotions to your most loyal customers via SMS or emailExpand your contact list with lead generation campaigns : promote on social media or with ADS campaigns the registration to take advantage of reserved special offers.
IN A NUTSHELLIn the pre-sales phase: analyze and segment users and prospects and prepare targeted offers and personalized browsing experiences for each cluster.
Winter Sales: A Great Opportunity to Increase Your Sales
Many channels and the possibility of sale leads, armenia email address reaching your users everywhere, but be careful to choose the right mix that also takes into account the phase of their customer journey.
Email marketing, SMS and Push Notification Reach your users at every stage of their customer journey . Inform them of the start of the sales, send them personalized offers, show related products to those who have made the purchase or, in view of the end of the promotions, surprise them with last minute offers if they have not yet purchased. Integrate email marketing and web push notification activities with mobile marketing strategies : SMS can also prove to be an excellent tool for off-line marketing strategies.
Triggers for engaging shopping experiences Surprise your users by personalizing their shopping experience within your online shop: show them unmissable offers on the home page for the products that interest them most. Activate upselling and cross-selling strategies through dynamic and personalized product recommendations .
Social Media and ADS Campaigns Choose to integrate an effective social strategy: involve your potential customers with captivating storytelling that doesn't just offer them product-related offers . Create contests, invite participation and sharing of your content with hashtags dedicated to sales, provide informative content or create limited-time offers . Activate Google ADS campaigns in search and display mode and integrate these Google Shopping campaigns on remarketing targets to increase user loyalty and bring back to your site those who, perhaps, haven't yet purchased. Integrate Google ADS campaigns on Facebook and Instagram to ADS campaigns by integrating your site's product catalogs and creating dynamic remarketing campaigns .
