Inbound Marketing is based on the idea of creating and sharing content farget audience, to gain the authority to connect directly with your potential client.
Let's look at some of the definitions of Inbound Marketing that exist on the Internet.
Hubspot
“Inbound Marketing allows users and potential customers to find you on the kuwait whatsapp mobile number list Internet and learn about your products and services.
It is about offering value in a non-intrusive way, unlike traditional advertising, so consumers do not feel that the goal is to make a sale.
With inbound techniques, your clients come to you, and with outbound techniques, you are the one who must find them. In the first case, the key is to create quality content; and in the second, the budget.
Vilma Nunez
“Also called “attraction marketing”, it consists of attracting your audience by creating the content they are looking for .
With Inbound Marketing, the public finds you, you don't interrupt them."
Juan Merodio
“Techniques that allow us to reach consumers in a non-intrusive way, forgetting about actions that interrupt a potential customer by creating a feeling of 'they're selling to me'.
It uses a combination of various Digital Marketing actions, including SEO, Content Marketing, Social Media presence, lead generation and web analytics. As you can see, experts agree that Inbound Marketing will help you attract your potential client. The methodology is based on publishing valuable content through digital platforms.
It is about letting the customer find you and, in this way, get to know your products and services.
Origins of Inbound Marketing
In his book Permission Marketing: Turning Strangers into Friends, and Friends into Customers , published in 1999, Seth Godin predicted the change in consumer culture. According to Godin, consumers no longer want brands to interrupt their lives with messages that do not interest them. That is why Inbound Marketing was born.
“Consumers will only give a company permission to communicate with them if they know what they will gain in return. The advertiser has to compensate users, explicitly or implicitly, for paying attention to its messages.”
In 2005, Brian Halligan and Dharmesh Shah noticed that most companies were falling behind in the face of evolving consumer spending habits. That's when they decided to create Hubspot.
Halligan and Shah create a strategy that allows the user to have the best shopping experience without spam advertising, intrusive TV commercials, unsolicited print advertising or cold calls.
With Inbound Marketing they provided solutions to customer problems by creating valuable content through blogs, ebooks, white papers or social media posts.
That is, information that may be of interest to the brand's potential customer.
In short, the idea of Inbound is to try to create an experience where the user considers that they are the ones who have the power to choose what they need in an authentic way and that it is a need generated by the brand.
